Reflections On 2021 Hotel Industry

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The hospitality industry took the biggest blow from the Covid-19 pandemic. With demands being deleteriously minimized, hotels were facing both a disaster as well as a crisis. While the hoteliers did not know how to proceed and grow further, nor could they do anything about the COVID-19 situations. The primary focus of the whole world was the safety of people, which included social distancing and isolation that brought a massive hit on the hotels. Fast-forwarding to the beginning of 2021, new hopes arose with new beginnings and the world started adapting to the new normal.

What was this new normal for the hospitality industry?

Showing their true fidelity towards society, hoteliers came out with solutions beyond belief in helping society receive some amount of relief from the worries. The hospitality industry started changing at a rate like never before. One of the largest and most influential industries was on the rise once again and this time it was different.

The world transformed from physical to a whole new digital realm and hoteliers wasted no time in adapting to the same. Below are a few transformations that hoteliers went through to aid in the COVID recovery situations:

1. Going Contactless like never before

With snail-paced re-opening of businesses with restrictions-imposed post lockdown, hotels ensured and adopted contactless ways for their daily operations. These methods helped them to minimize physical contact and prevent transmission of the virus. With the world moving everything online, starting from buying groceries to clothes online, hotels shifted to online bookings where Hotel Channel Managers played a crucial role in re-defining the hotel operations worldwide.

2. Creating real experiences of virtual events

Being away from the normal aspects of life which existed before the pandemic, people longed to get back into the mass or be in the presence of other human beings at least. With physical contact being restricted, the only way was to adapt to virtual events.
Hotel technologies were widely used for virtual events to be held which also helped in promotions of hotels that were still striving to stay afloat in the market.

3. Social Media – the only open-source of socialization

Individuals resorted to social media as one of the means of recreation. Surprisingly, the hotels have also adapted to it. Unknowingly it became vital for hotels to reach customers and tell them how they were adapting to the post-COVID situations. Promoting and marketing on social media platforms like Facebook and Instagram increased on a large scale.

4. Mobile friendly to reach everyone everywhere

After the ubiquitous influence of work-from-home, the only device individuals never let go of their hands was and still is their smartphone. Hoteliers turned to hotel technology and went for mobile-friendly apps and websites. This is turn, allowed them to be present in the sights of potential customers by being available on all platforms and all screen sizes.

5. Sharing their stories in the form of blogs

Letting customers know about how they were adapting to the restrictive ways and yet trying to bring out the best of the situation was a crucial part. By writing blogs, hotels not only allowed customers to become aware that they were opening up in new forms but also made customers feel safe assuring them of how they are following COVID protocols and keeping the property sanitized and safe for them to visit.

6. Free bookings and cancellations

With unpredictable lockdown situations, customers were living in constant fear of not being able to go on that long-awaited trip they had planned for. The customers were in a constant dilemma about what if they could not go on the trip and loose the booking money. But hotels did not disappoint their customers by offering free cancellations for bookings.


With freedom becoming the new luxury, there is no doubt; the hospitality industry is going to get bigger & better with time. Though it will take a while to bounce back to pre-covid situations, it is very important for hotels to remain updated with the newest technologies and be ahead of the game.
Contact Us to know more about smart hotel technology. We can help you reach out to more guests to gain a bigger share of the online bookings and revenue.

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Hotel Channel Manager: The Single Term for Multiple Bookings

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Do you own a hotel?

Great! But, imagine you do not have enough guests coming into your hotel. You go online and try to search “How to increase sales of hotel rooms?” You will come across a lot of websites talking about a common term, Hotel Channel Manager.

Come, let’s deep-dive into the possibilities of Hotel Channel Manager.

What is a Hotel Channel Manager?

A channel manager, as the name suggests helps to manage and monitor the availability and pricing of hotel rooms across numerous OTAs. It also helps in handling the inventory so that hoteliers would not suffer because of limited inventory management.

The main focus for increasing sales of hotel rooms or in other words driving in more guests is on providing guests with the kind of room and environment they are looking for. But how do we know what guests are looking for? The channel manager not only helps guests to find a hotel according to their needs, but it also allows hoteliers to present themselves to guests who exactly matches their needs.

How does a channel manager help in increasing sales and revenue?

Visibility on different sales channels

A Channel Manager provides a booking experience that helps in promoting online bookings and prevent over-booking, in a nutshell, it streamlines your reservations. Most guests book hotels through different OTAs. Once they find a hotel according to their preference, they want to make sure about their decision wanting to know more about your hotel and services in the process of reservation, ending up on your hotel’s website. This makes a presence on different OTAs extremely important which is enhanced by a hotel channel manager. This in turn enables guests to book directly through a hotel’s website.

Managing and monitoring profile on OTAs

Being present widely on different OTAs means hundreds and thousands of different entries and keeping a track of that is manually impossible. When you choose a hotel channel manager, it automates the manual entries by updating reserved rooms in real-time reducing workload and manual errors.

Knowing your guest, understanding their needs and complying with their wants helps build trust and loyalty of customers towards the hotels helping in increasing sales and revenue.

Inventory Management

As a hotelier, it is one of your primary roles to make sure that the rooms and other inventory are available at the right price that will convince your guests for reservation. This can only be done with strategic inventory management. Using a hotel channel manager can help you update hotel inventory and manage rates with just a few clicks.

Allocation Alert

Good news! All your rooms have been sold out. But wait, more bookings are coming in leading to overbookings? No, channel managers do not let that happen. In fact, an automatic notification is sent to you if the availability of your inventory is “Low” or “sold out” to help you to offer “last room availability”.

Reservation Reports

As hoteliers, we try a lot of strategies to enhance sales. Which strategy is working the best or which strategy is increasing revenue the most? This can be found out with the help of reservation reports provided by Channel Managers.

Get to know how your sales are performing on different channels and which channel is getting you how much profit by downloading consolidated reports and insights. Keep track of the number of reservations coming each day, bookings cancelled and the final numbers. Generate reports of the current date, last 7 days or 30 days or the time frame you want to check.

Digital Marketing

The presence of potential customers online has drastically increased in recent times where they spend a significant amount of time on the internet especially on social media. Hotel Channel Manager helps promote your hotels on social media thereby, increasing your presence in the sight of guests. Help guests learn about the services your hotel has to offer and drive-in more guests with hotel digital marketing agency.

Looking for a Channel Manager that can help you increase your sales and revenue?

Meet RateTiger: World’s Leading Hotel Channel Manager

RateTiger brings you a simple and seamless platform to handle all your bookings at a go. Offering 99.9% system uptime and 2-way seamless XML connectivity, RateTiger gifts you the chance to link your hotel PMS to OTAs and other hotel booking engines.

Blending technological software advancement to a user-friendly, easy-to-use interface helps even the non-technical hoteliers run the online room booking process effortlessly. Backed by years of experience and ISO, GDPR, PCI certifications, RateTiger brings you the most trustworthy and result-producing channel manager.

Contact RateTiger today to request a free channel manager trial.


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The Tomorrow of Hotel Industry – 2022


Present-day travelers are searching for more sterling experiences when they travel! They are ready to compromise conventional formalities for a more covert relation with freedom as Freedom has become the new luxury in post-COVID situation and Hotels just can’t keep calm.
With a stronger zest for outdoor memoirs, travelers are no longer taking trips for granted, especially after days and months of postponing and saving for long-awaited trips. Hence, it is more important than before for hotels to stay updated with the newest trends in order to be at the fore of the core.

Upcoming Hotel Trends of 2022 – Not to be missed

Here are some of the upcoming hotel trends of 2022 which will not only allow hotels to score an extra goal but also maintain it in the long-run in terms of technology and sustainability.

1. Integrated PMS

Hotels are always striving to provide guests with a personalized experience. With hundreds of guests as well as numerous rooms to handle, hotels make use of the Property Management System (PMS). It allows them to manage and monitor every booking as well as guest requests, helping hoteliers give their guests the kind of experience they are looking for. By having a PMS, hoteliers can easily manage bookings, guest check-ins & checkouts, assign rooms to guests, delegate housekeeping tasks and payments.
Having an integrated cloud-based PMS will allow hotels to have a seamless inter-departmental workflow. This will help hoteliers to coordinate and automate operations across different departments serving guests better and saving a lot of time.

2. Distribution Connectivity to OTAs and Booking Engine

Now when you have an integrated PMS, it is important to link various third party sales channels and OTAs with it. When potential guests make a reservation for your property on these channels, the booking flows directly from the OTA into your PMS. You will receive detailed data of the bookings which are available on the PMS so that hotels can organize and work accordingly.
It is important to integrate a smart Booking Engine to your brand website for driving commission-free direct bookings. Distribution across all channels can be seamlessly managed through a cloud-based hotel channel manager. And by using a channel manager that integrates with your hotel PMS, you will be able to manage all booking processes centrally from one system. This will keep you always updated of inventory and occupancy status giving a clear picture of actual revenue against targeted budget.

3. Rate Shopping

You are visible to potential guests through multiple touchpoints but are you losing out on reservations in competition to the rates charged by other hotels? If so, you need to get access to real-time rate intelligence data. What rate shoppers do, just like the name suggests, it helps to shop for competitor rates across different OTAs. It not only shows the lowest available rates, but also different rate parameters and room types. This helps hotels in making informed rate strategy and pricing decisions to attract the right guests to their property.

4. Digital Marketing

Marketing hotels on digital platforms has become more important than ever before. Having an effective online presence on social media gives opportunities to interact with potential guests and attract them to your property. Not only is digital marketing vital to your online brand presence, but it can also be a key driver in helping increase direct bookings for your property. Getting your hotel’s digital marketing strategy right is crucial for your revenue goals.

5. Automated Check-in & Check-out

Imagine our hotel is sold out and the queue at the reception is extending and customers getting impatient. Would we not want a streamlined, easy to manage, less expensive and most importantly less time-consuming way out? How about automating the whole check-in and check-out process!
Using the right hotel technology will enable hotels to provide their guests with a seamless contact-less check-in and check-out experience. These tools also allow for guests to order in-room amenities and room service without calling the reception – everything can be done by clicking a few buttons.


So, what’s next for hotels?

With the world trying to return to normality, industries are still looking for ways to progress with the help of technology. With a lot of innovation happening all around, it is important for hotels to stay abreast of the new technologies and implement those that can help attract guests to their property and offer a great stay experience.
RateTiger by eRevMax is an advanced hospitality technology provider that has been developing distribution, connectivity and rate intelligence solutions for hotels since 2001. It provides hotels with security certified solutions with real-time, seamless connectivity to make online distribution smooth and easy.

Benefits of RateTiger for your hotel –

. The key USP that RateTiger brings is its user-friendly interface with real-time updates.

. RateTiger Channel ecosystem provides access to volume producing channels world-wide to help expand your brand’s visibility.

. Sell until the last available room by managing all your booking sources from a single platform.

. Explore new local channels that bring in more bookings at lower commissions.

. Increase direct bookings by integrating a hotel booking engine into your brand website.

. Leverage digital marketing to promote your direct channel for driving commission-free bookings.

. Maximize profits by utilizing the right tools that are secure and stable.

. Get access to round the clock support – available in your language at your time.

To know more about potential solutions for your property, contact us today.

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