With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex in 2025. Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities. In this landscape, a Hotel Channel Manager emerges as a crucial tool to streamline processes and enhance efficiency. 

The Common Challenges Hotels Face Today 

Running a hotel in today’s competitive market involves more than just offering comfortable rooms and great service. Operational inefficiencies, such as manual updates of rates and inventory across multiple platforms, often lead to errors that can impact both revenue and reputation. Overbookings can result in awkward guest interactions, while underutilized inventory means potential revenue is left on the table. 

Rate parity, a key factor in maintaining trust with guests and OTAs, is another significant hurdle. Discrepancies in pricing across platforms can lead to dissatisfied guests or strained relationships with booking partners. Add to this the constant need to analyze market trends and adjust pricing strategies, and it’s clear that manual processes are no longer sustainable for modern hotels. 

The Transformative Power of a Channel Manager 

A Channel Manager for hotels simplifies and automates many of these operational challenges, acting as a central hub to manage bookings, rates, and availability across all online travel agencies (OTAs) and booking platforms. 

Real-time synchronization ensures that inventory updates are instant, reducing the risk of overbookings or double bookings. With automated rate updates, you can maintain pricing consistency across all platforms without the need for constant manual intervention. This not only builds trust with guests but also helps you avoid penalties from OTAs for violating rate parity agreements. 

Also read: How RateTiger Channel Manager Can Influence Your Hotel’s OTA Ranking 

Additionally, many modern Channel Managers come equipped with advanced analytics, enabling hoteliers to make data-driven decisions. By analyzing booking patterns and market trends, these tools help optimize pricing strategies to maximize revenue. Automation also frees up your staff to focus on guest satisfaction rather than administrative tasks, creating a smoother operational workflow. 

Trends and Insights for 2025 

The adoption of Channel Managers continues to grow, with recent studies showing that over 75% of hoteliers globally now rely on these tools to enhance their operations. This shift isn’t just about keeping up with technology—it’s about staying competitive in a market where efficiency and guest satisfaction drive success. 

The rise of artificial intelligence in hospitality technology has further enhanced the capabilities of Channel Managers, allowing them to predict demand more accurately and adjust rates dynamically. For hotels looking to optimize revenue while minimizing operational burdens, adopting a Channel Manager is no longer optional—it’s essential. 

Making the Transition Smooth 

Implementing a Channel Manager doesn’t have to be overwhelming. Start by evaluating your hotel’s specific needs and choosing a solution that integrates seamlessly with your property management system. Training your team to use the tool effectively is key, as is taking advantage of the analytics features to refine your strategies over time. 

The Future is Automated 

In 2025, hoteliers face mounting pressures to streamline operations while delivering exceptional guest experiences. A Channel Manager provides the automation, accuracy, and insights needed to navigate these challenges effectively. By embracing this technology, you not only reduce the risks of human error but also position your hotel for sustained growth in a competitive market. 

Streamlining hotel operations isn’t just about adopting new tools—it’s about transforming the way you approach efficiency and guest satisfaction. A Channel Manager does precisely that, making it an invaluable asset for any hotel aiming to thrive in today’s fast-paced hospitality industry. 

Want to see how RateTiger channel manager can transform your hotel operation in 2025? Schedule a free demo with us today! 

The advancement of technology has made travel easier, both for professional and personal purposes, boosting the growth of the hotel and travel industry. Nowadays, many hotels prefer direct booking over booking via OTAs (online travel agents) due to loss of visibility, limited control, lack of guest relations, etc. A report suggests that in 2022, OTA bookings were 39%, and direct bookings were 20% whereas OTA bookings were 34%, and direct bookings were 29% in the next year i.e., 2023. 

This demand has led to the rise of online hotel booking engines. These software platforms simplify the travel experience by allowing potential travelers to search for and book hotels online, selecting hospitality services that suit their preferences and budget directly through websites. 

For hotels, an online hotel booking engine is essential for generating revenue, increasing direct bookings by eliminating third-party commissions, enhancing guest experiences, and enabling global reach and expansion. With so many options available, selecting the best booking engine for your property can significantly impact your success. 

Factors to Consider When Choosing the Top Booking Engine 

Here’s a detailed guide to help you make an informed decision when selecting the best online booking engine for your hotel: 

1. Understand Your Hotel’s Needs 

Before evaluating booking engines, it’s crucial to understand your hotel’s unique requirements. Are you running a boutique hotel, a large chain, or a resort? Or perhaps a small independent property? Your hotels must conduct a comprehensive assessment of the specific operational landscape before selecting a booking engine. This involves a deep analysis of the property’s characteristics, including its size, scale, and target market. 

2. Seamless Integration 

The top booking engine should integrate seamlessly with your existing systems, including your Property Management System (PMS), Channel Manager, and payment gateways. This ensures bookings are automatically updated, reduces overbooking risks, and streamlines the check-in process. 

3. User-Friendly Interface 

A user-friendly interface is paramount in encouraging direct bookings and enhancing customer acquisition. The booking engine should provide a clean, streamlined navigation system that enables quick and effortless reservations. Crucial elements include a simple, innovative booking process, clear and immediate booking confirmations, and a responsive, mobile-friendly design that adapts seamlessly across different devices 

4. Strong Branding Features 

Your booking engine should support branding elements like logos, colors, and custom messages. A cohesive and professional appearance builds trust and encourages guests to book directly through your best booking engine. 

5. Advanced and Upselling Opportunities 

An advanced booking engine should offer sophisticated upselling opportunities that transform basic reservations into enhanced guest experiences. This involves presenting attractive discounts, introducing complimentary services like complimentary breakfast, and providing flexible room upgrade options. By strategically presenting these additional services during the booking process, hotels can significantly increase their ancillary revenue and improve overall guest satisfaction. 

6. Multiple Payment Options 

To accommodate international guests, ensure your online hotel booking engine supports various payment methods, including credit cards, PayPal, and local payment gateways. 

7. 24/7 Customer Support 

Your booking engine should offer dedicated customer support to resolve issues quickly and efficiently, enhancing guest satisfaction. 

8. Evaluate Costs and ROI 

Evaluate booking engines based on the value they provide. Consider commission fees, setup costs, and ongoing monthly or annual charges. Compare service providers to determine which one offers the best return on investment (ROI). 

9. Customer Reviews and Testimonials 

Trustworthiness is key. Read customer reviews and testimonials about different top booking engine providers to evaluate ease of use, customer support, reliability, and features. 

Conclusion 

Choosing the best online hotel booking engine requires careful research and evaluation. By considering the factors outlined above, hotels can attract more potential guests, maximize revenue, and promote growth in the hospitality industry. Selecting the top booking engine ensures your property stays competitive in 2025 and beyond. 

In 2024, the hospitality industry is witnessing a significant shift towards online bookings, with 69% of total revenue from the international travel and tourism market being booked online, amounting to approximately USD 475 billion in 2022 and surpassing USD 521 billion in 2023.

This trend underscores the critical importance of hotels implementing robust booking engines to facilitate direct reservations.

Enhancing Direct Bookings with a Hotel Booking Engine 

A hotel booking engine is a software application integrated into a hotel’s website and social media platforms, enabling potential guests to check availability, select rooms, and securely complete reservations without intermediaries.

This direct booking approach offers several advantages: 

Increased Profit Margins

By encouraging direct bookings, hotels can reduce reliance on Online Travel Agencies (OTAs) and avoid their commission fees, which can range from 15% to 30% per booking. This strategy enhances profitability and allows for more competitive pricing.

Control Over Customer Data

Direct bookings provide hotels with valuable guest data, facilitating personalized marketing strategies and improved customer service. This data ownership fosters stronger guest relationships and loyalty.

Enhanced Customer Experience

A seamless booking process on the hotel’s website ensures a consistent brand experience, building trust and encouraging repeat business.

Meeting Modern Traveler Expectations

Today’s travelers expect convenience and efficiency. Studies reveal that 80% of global travelers find it important to book trips entirely online, with 86% of Millennials and 83% of Gen Zers leading this preference.

A user-friendly booking engine caters to these expectations, providing real-time availability, instant confirmation, and secure payment options.

Leveraging Mobile Bookings

The rise of mobile technology has transformed booking behaviors. In 2023, 32% of travelers used a mobile website, and 23% used a mobile app to book travel.

A responsive booking engine optimized for mobile devices captures this growing segment, ensuring accessibility and convenience for users on the go.

Competing with OTAs

While OTAs like Booking.com and Expedia dominate the market, with Booking.com valued at $121.42 billion, hotels can differentiate themselves by offering exclusive deals, loyalty programs, and personalized experiences through their direct booking channels. A robust booking engine is essential for implementing these strategies effectively.

Adapting to Industry Trends

The hospitality industry is evolving, with projections indicating that by 2030, direct digital channels will surpass OTAs as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Investing in a sophisticated booking engine positions hotels to capitalize on this trend, ensuring competitiveness in a rapidly changing market.

Conclusion

Incorporating a booking engine is no longer optional for hotels aiming to maximize direct bookings in 2024. It enhances profitability, provides control over customer relationships, and meets the expectations of modern travelers.

By embracing this technology, hotels can reduce dependency on OTAs, offer superior customer experiences, and secure a competitive edge in the dynamic hospitality landscape.

In the highly competitive hospitality industry, staying informed about pricing trends is crucial for maximizing revenue and staying ahead of competitors. Hotel price monitoring is an essential strategy that empowers hoteliers to track, analyze, and respond to fluctuating market rates effectively. 

From using hotel price monitoring software to choosing the best hotel price tracker, here’s everything you need to know to stay profitable and relevant. 

1. Optimize Pricing Strategies in Real-Time 

One of the most significant advantages of using hotel price monitoring is the ability to respond to price changes in real-time. With reliable hotel price monitoring software, you gain instant access to competitor pricing trends, which allows you to adjust your rates proactively. 

By tracking hotel prices as they shift, you can strategically adjust your rates, optimizing for high-demand periods or offering competitive pricing during off-peak times. 

From reservation management to housekeeping and inventory control, the hotel software offers comprehensive tools to streamline multiple aspects of your operations. 

2. Stay Ahead of Competitors 

With numerous hotels trying to attract more guests, keeping track of your competitors’ prices can be challenging. A robust hotel price monitoring solution can serve as the best hotel price tracker, helping you maintain a clear view of the competitive landscape. 

Knowing how your competitors are pricing their rooms enables you to set prices that attract guests without compromising on profitability. 

3. Enhance Guest Satisfaction and Booking Rates 

Another important reason to track hotel prices is that it directly impacts guest satisfaction. When you offer competitive rates, guests are more likely to book with you rather than search elsewhere. With hotel price monitoring software, you can set prices that provide value to guests, ensuring they feel they are getting a fair deal. 

Satisfied guests are more likely to leave positive reviews and become repeat customers, which further enhances your online reputation and encourages more bookings. 

4. Identify Seasonal and Regional Trends 

Hotel prices fluctuate based on season, location, and even day-to-day demand. By consistently monitoring rates, you can identify these trends, helping you make more informed decisions on when to adjust pricing. This is especially useful for properties in popular tourist destinations where demand can vary dramatically. 

A reliable hotel price tracker enables you to spot these trends and tailor your rates to match expected demand. The predictive power keeps your pricing strategies precise, allowing you to capture a larger share of bookings during peak times and maintain occupancy during slower periods. 

5. Improve Revenue Management and Profitability 

Effective hotel price monitoring translates into better revenue management. With insights gained from tracking hotel prices, hoteliers can implement dynamic pricing strategies that boost revenue while aligning with guest expectations. 

Using the best hotel price tracking tools, you can ensure your rates are competitive and appealing, directly influencing your bottom line. 

With data-driven pricing, you can set prices that maximize occupancy and revenue, balancing the need to fill rooms while achieving optimal profit margins. In a competitive market, these fine-tuned adjustments can make a substantial difference in overall profitability. 

Conclusion 

Hotel price monitoring is no longer optional in today’s fast-paced hospitality industry. From optimizing pricing strategies and staying ahead of competitors to enhancing guest satisfaction and identifying key trends, the benefits are substantial. 

By leveraging hotel price monitoring software, you can ensure that your pricing strategy is always competitive, flexible, and aligned with market demand. 

The role of a hotel revenue manager has transformed over the past 30 years. It all began in the 1980s when the airline industry, powered by technological advancements, started offering discounted prices to selected customers while charging full prices to others on the same flight. Other industries, including hotels, adopted the same pricing strategy quickly. 

As a result, hotel revenue managers started leveraging various hotel management software solutions to enhance their revenue streams. 

This guide will explore how hotel management solutions can revolutionize your establishment’s efficiency and boost your bottom line. 

What is a Hotel Management Software 

Hotel management software helps you manage various aspects of your hotel business, such as reservations, inventory, rates, distribution, marketing, accounting, and reporting. 

It can also integrate with other systems and platforms, such as online travel agents, property management, revenue management, and CRM systems. 

From reservation management to housekeeping and inventory control, the hotel software offers comprehensive tools to streamline multiple aspects of your operations. 

Benefits of Using Hotel Management Software 

Hotel management software has become an indispensable tool for hoteliers looking to streamline their operations and drive profitability. 

With features like automated reservation management, real-time inventory tracking, and seamless check-in/check-out procedures, your staff can spend less time on administrative tasks and focus more on delivering exceptional guest experiences. 

Key Features of Hotel Management Software 

Hotel management software is designed to streamline a wide range of operations, from front-office tasks to back-office functions. 

With integrated booking engines and real-time availability updates, your staff can effortlessly handle reservations, manage room inventory, and optimize pricing strategies to maximize revenue. 

Improves Your Hotel Efficiency 

With features like automated check-in/check-out, online reservations, and inventory management, your staff can spend less time on manual processes and focus on more strategic initiatives.  

Moreover, hotel management software provides real-time data and insights that enable informed decision-making. 

Boost Revenue of Your Hotel 

Hotel management software not only streamlines operations but also plays a crucial role in boosting revenue for your establishment. 

By providing advanced pricing and availability tools, the solution enables you to optimize room rates based on market demand, occupancy levels, and other key factors. This dynamic pricing approach helps you maximize revenue per available room (RevPAR) and capitalize on peak demand periods. 

Factors to Consider When Choosing Hotel Software 

When selecting hotel management software, it’s essential to carefully evaluate the features and functionalities that align with your hotel’s unique needs and operational requirements. 

One crucial factor to consider is the software’s scalability and flexibility, ensuring that it can accommodate your hotel’s growth and adapt to changing business needs. 

Integration capabilities are also a key consideration when choosing the right software for your hotels. 

Training Your Staff 

Successful implementation of hotel management software requires more than just installing the technology – it also requires a well-planned and comprehensive training program for your staff. 

Conclusion 

As the hospitality industry continues to evolve, embracing proper hotel software solutions has become a strategic imperative for hoteliers seeking to streamline their operations, enhance guest experiences, and drive sustainable growth. 

By adopting solutions like RateTiger, you can unlock a new era of efficiency, profitability, and guest satisfaction for your hotels. 

Whether you own a hotel or a vacation rental business, Channel Manager software can significantly streamline your hotel operations and boost revenue. 

From updating inventory to consolidating all your reservations in one place, a Channel Manager solution can increase online visibility and lets you take advantage of selling more rooms by connecting to new Online Travel Agencies. 

But before we get into the details of why a hotel should invest in Channel Management Software, let’s understand what a Channel Manager is and how it can benefit hotels to increase revenue. 

Understanding the Role of a Channel Manager Software

In today’s competitive hospitality industry, hotels need to effectively manage their online distribution channels to stay ahead of the curve. Here, a Channel Manager plays a vital role by providing a centralized solution to control and monitor all the distribution channels in one place. 

A Channel Manager is an intermediary between a hotel and the various online travel agencies (OTAs), Metasearch engines, and direct booking platforms where a hotel lists their rooms. The solution allows manage the availability, rates, and inventory (ARI) across multiple OTAs. This also ensures that a distribute their rooms to the right people at the right moment through the right channel. 

A Channel Manager reduces the time and resources, enabling hotels to focus on other critical aspects of the hotel operations, such as driving more direct bookings and improving the guest experience. 

A Product Flowchart showing how a Channel Manager works

The question is how to select the right Channel Manager. When so many options are available, it can be challenging to choose the right one. In this article, we will discuss the key features to look for and factors to consider while finding the best Channel Manager software solution for your hotels. 

Benefits of Using a Channel Manager Software 

Channel Manager allows you to manage your inventory, rates, and availability from a single platform, eliminating the need to update each channel individually. 

• Channel Manager can integrate with multiple OTAs, Metasearch engines, and other online booking platforms, allowing you to expand your reach and visibility to a larger pool of potential guests. 
• Automate the distribution and reservation management processes through the solution can significantly reduce the time and effort required to manage your bookings. 
• Many solutions provide robust reporting and analytics features, giving you valuable insights into your booking trends, occupancy rates, and revenue performance. 
• The hospitality solution minimizes the risk of errors, such as overbookings or incorrect rate displays, by eliminating the need for manual data entry and synchronization. 

An image describing the benefits of using a Channel Manager

Factors to Consider When Choosing a Channel Manager 

Selecting the right Channel Manager software for your hotel is a crucial decision that can have a significant impact on your operations and overall success. 

There are several vital factors you should consider when evaluating different options: 

Compatibility and integration 

Ensure the software solution you choose is compatible with the OTAs, Metasearch engines, and other booking platforms you currently use. 

Ease of use and user-friendliness 

The Channel Manager should be intuitive and user-friendly, with a clean and organized interface that makes it easy for your staff to navigate and manage your distribution channels. 

Workflow efficiency 

Look for features that streamline tasks such as inventory updates, rate management, and reservation handling to improve your overall operational efficiency. 

Reporting and analytics 

Look for a Channel Manager that provides detailed reports on occupancy rates, revenue, booking trends, and other key metrics to help you make informed decisions. 

Scalability and flexibility 

Consider the software’s ability to handle an increasing number of properties, channels, and reservations without compromising performance. 

Customer support and reliability 

Look for a provider that offers responsive and knowledgeable support, as well as a secure and reliable platform. 

Pricing and value 

Consider factors such as monthly or annual subscription fees, setup or onboarding costs, and the potential return on investment (ROI) based on the software’s features and capabilities. 

Evaluating Your Business Needs and Goals 

Before you start evaluating different Channel Managers, it’s essential to take a step back and assess your business needs by identifying specific features that are most important for your hospitality business. 

To understand your requirements, start by examining your current distribution and reservation management processes. Here, you can identify the pain points, inefficiencies, and challenges you face in managing your online channels. 

A picture of a RateTiger Channel Manager Dashboard

Next, consider your business goals by asking these questions. Are you looking to expand your reach and list your properties on more OTAs?  Or are you aiming to improve your operational efficiency and streamline your reservation management processes? Clearly defining your objectives will help you prioritize the features and functionalities that are most important for your business. 

Additionally, take into account the size and complexity of your hospitality business. If you have multiple properties or a large inventory, you may require a more robust and scalable Channel Manager software solution compared to a smaller operation. Consider factors such as the number of rooms, the variety of accommodation types, and the number of distribution channels you currently use or plan to integrate with. 

Researching Different Channel Manager Options 

Once you have a clear understanding of your business needs and goals, it’s time to start researching and exploring the various solutions available in the market. Pay attention to the features, pricing, and customer reviews of each solution to better understand its capabilities and offerings. 

As your research goes on, consider the following: 

Reputation and industry recognition: Look for Channel Manager software providers that have a strong reputation in the hospitality industry and are recognized for their reliable and innovative solutions.

RateTiger Channel Manager Dashboard

The breadth of channel integrations: Evaluate the range of OTAs, Metasearch engines, and other booking platforms that the Channel Manager software integrates with. 

Customization and flexibility: Assess the level of customization and flexibility offered by the Channel Manager software. Can you tailor the platform to your specific business requirements, or is it a one-size-fits-all solution? 

Customer support and resources: Investigate the quality and responsiveness of the provider’s customer support, as well as the availability of training materials, documentation, and other resources to help you and your staff effectively utilize the software. 

Pricing and deployment options: Understand the potential costs, including any setup fees, transaction fees, or additional charges for advanced features. 

An infographic shows the areas to consider while selecting a Channel Manager

Comparing Features and Functionality 

When evaluating the best Channel Managers, it’s essential to closely examine the specific features and functionalities offered by each solution. You can start by creating a comprehensive checklist of the features that are most important to your business, based on the needs and goals you identified earlier. 

Features of Channel Manager | Image credit: qloapps.com 

• Inventory and rate management: Ability to easily update and synchronize your room inventory, rates, and availability across multiple channels. 
• Automated reservation handling: Streamlined processes for managing bookings, cancellations, and modifications, with real-time updates across all channels. 
• Channel connectivity: Integration with a wide range of OTAs, Metasearch engines, and direct booking platforms. 
• Reporting and analytics: Detailed performance metrics, revenue reports, and data-driven insights to support your decision-making. 
• Pricing and revenue management: Advanced features for dynamic pricing, rate optimization, and revenue management. 
• User-friendly interface: An intuitive and easy-to-navigate platform for your staff to manage your distribution channels. 
• Mobile accessibility: The ability to access and manage your Channel Manager software on the go, using mobile devices. 
• Customer support and training: Responsive and knowledgeable customer support, as well as comprehensive training resources. 

Additionally, consider the overall user experience and ease of use. Evaluate the software’s interface, workflow, and integration with your existing systems to ensure a seamless and efficient operational experience for your staff. 

Reading Customer Reviews and Testimonials 

In addition to evaluating the solution’s features, it’s crucial to gather insights into users’ experiences. Reading customer reviews and testimonials can provide valuable information about software solutions’ real-world performance, reliability, and customer surprises 

Start by searching for online reviews on reputable review platforms, industry websites, and the Channel Manager software providers’ own websites. Pay attention to the overall ratings, as well as the specific comments and feedback from users. 

Considering Budget and Pricing Models 

When selecting a Channel Manager for your hotel, it’s essential to carefully consider the budget and pricing models offered by the various providers. 

Begin by establishing a realistic budget for your investment, taking into account your current financial resources, as well as the potential return on investment (ROI) you expect to achieve.  

When evaluating the pricing models, be aware of the following: 

Subscription or license fees: Understand the different subscription tiers and the corresponding features and limitations. 

Setup and onboarding costs: Some providers may charge additional fees for the initial setup, configuration, and onboarding process. 

Transaction or commission fees: Certain Channel Manager solutions providers may charge a percentage-based fee for each reservation or booking processed through the platform. 

You can select Channel Manager software that not only meets your business needs but also aligns with your financial resources and long-term growth objectives. 

Making a Decision and Implementing the Chosen Channel Manager 

Before finalizing your decision, take the time to review all the information you’ve gathered, including the feature comparisons, customer reviews, and pricing considerations. If necessary, schedule a demo or trial period to further evaluate the software’s capabilities and user experience. 

Once you’ve made your decision, the next step is to work closely with the Channel Manager solutions provider to ensure a smooth and seamless implementation process. This may involve the following steps: 

Onboarding and training: Collaborate with the provider’s implementation team to set up the software, configure your account, and integrate it with your existing systems and booking channels. 

Integrations and connectivity: Establish the necessary connections between the Channel Manager and your various booking channels, ensuring that your inventory, rates, and availability are accurately synchronized across all platforms. 

Ongoing support and maintenance: Familiarize yourself with the provider’s customer support resources and establish a plan for regular software updates, maintenance, and troubleshooting to ensure the continued optimal performance of the Channel Manager software. 

Conclusion

Streamlining Your Business Operations 

By centralizing your distribution channels, automating key processes, and providing valuable data insights, a well-chosen Channel Manager solution can significantly streamline your operations, enhance your guest experience, and drive revenue growth. 

Every traveler has a maximum amount that they are willing to pay for their accommodation. Whether you run a 5-star hotel or a boutique villa, the goal of all hoteliers is the same – Revenue Maximization. Apprehending this value as closely as possible is the hallmark of a successful hotel. For which you implement various revenue management techniques and strategies to upscale yourself in an inclusive, responsible and sustainable way. However, the key to scoring a goal in revenue management is direct bookings.

We all know that the way to this is by customizing your booking engine, digital marketing strategies, and website optimization. But we tend to miss the power of data in achieving direct bookings. For this, you just do not need to have the right data source. It is equivalently important to analyze the data in its true sense to understand its importance and market value.

Data from the booking engine essentially helps you to understand market trends, analyze past experiences and give a competitive advantage of pricing strategy. In short, data from the hotel booking engine is not only a source of direct bookings but also shows you the way to strategize your marketing efforts directly to the guests.

Benefits of Booking Engine Data Points

The data from Hotel Booking Engine is a source of both direct and indirect revenue. Your booking engine is not only the most profitable source of direct booking but also the most trusted source of data. Directly, the booking engine brings direct booking to your hotel saving you from the commission paid to 3^rd parties like OTAs, GDS and metasearch. Indirectly, this data educates on customer behavior and booking patterns guiding you to strategize your marketing efforts in the right way.

Let us have a look at how the data points in Booking Engine help in optimizing Revenue Management.

Key Data Points in Booking Engine

1. Customer Segmentation

Guests are the foremost important part of hotel marketing and room pricing. Defining groups of travelers who visit your hotel and avail services can enable you to understand their different needs and preferences. Data that tells you what age, location or purpose of travel your guests have, opens up opportunities to target quality leads and convert potential guests into confirmed bookings.

The major different segmentation of guests could be:

• Geographic data: location of guests
• Demographic Data: age, gender, marital status
• Purpose of Travel: business, sport event, family vacation
• Traveler status: new or returning
• Stay duration

Each and every group of guests bring an added opportunity of revenue with itself. Keeping a close tab on customers visiting gives you an idea of who your loyal customers are, which section of the customers opt for maximum cancellations or people of which category makes the reservation in advance. You can give special offers to pre-bookers and regular customers to have them revisit.

The more you analyze the customer data better you can create your marketing strategy and direct your ads to the right segment.

2. Market Analysis

Speaking of market analysis, you need to be updated with both what the guests are looking for and what your competitors are offering. When guests feel like they are getting an optimized value of service for the amount they paid, they are ready to spend more and go there. To increase occupancy through the booking engine it is crucial to understand the customer’s perspective.

This, for a hotel, serves as a basis for choosing the right distribution channels, setting the right prices, engaging more guests by promoting quality content and launching the right campaigns to drive more direct bookings. If your past record shows that during a particular time of the year or season or festival the number of visitors in the city increases, then it’s the time to get the situation to your advantage with exciting room packages.

3. Demand Forecasting

Guest demands are always fluctuating depending on different factors like events in the area, seasons, festivals, etc. Analysing information as to when the demand is more enables you to set room rates accordingly.

For example, if the maximum bookings your hotel receives from your website is on a particular day of the week, and it becomes a trend then it can be a good move to offer special offers for that day.  Analysing the data to create a personalised experience is an effective way of optimizing revenue. Predicting when the demand will increase or decrease as per your past records can help hotels develop effective marketing, pricing and distribution strategies for maximum revenue.

4. Data Source

Speaking of online bookings, what matters the most is convenience and flexibility. In this digital age where everything is at your fingertips, it is essential to have a mobile-friendly website to give people the ease to book their stay from anywhere and everywhere.

Keeping a record of the device and platform used by travelers for hotel reservations, your boking engine data source gives you the percentage of people using which device. Approximately, 72% of US travelers book their hotel on their mobile via the hotel website or mobile app.

It can tell you about the sources from which guests are making their reservations – it could be your hotel app or any ad featured on a nearby attraction page. Knowing the source from where your hotels get the maximum booking helps you strategize your sales plans accordingly.

5. Lead Time

Lead time is the number of days between the date of booking and the date of arrival at the hotel. The lead time depends largely on the purpose of travel. For example, the lead time for a business traveler maybe 10 days but for a leisure traveler it could be two months. Knowing the lead time for reservations helps hotels to start planning and marketing upsells targeting a specific group of travelers. Let us take the example of the leisure traveler. By knowing the lead time, you can plan out special packages or personalized services that will enable you to earn that extra revenue.

6. Guest Profiling and Loyalty

A direst booking allows hoteliers to own the guest booking journey and information. Once a guest completes a stay, a profile is created in the hotel system. Keeping a record of the guests and their visits to your property or the properties within your hotel chain helps you know which clients are coming back. Guest profiling also helps in understanding their behavior, booking patterns, and service expectations. A loyal guest helps hotels reduce guest acquisition costs, making it the most profitable booking source.

Takeaway

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must be aware of what to do with that data. Now that you have the data plus you know to read it, it’s time to bring value out of the stored Booking Engine data points and maximize your revenue.