Target Guests from Specific Countries with Country Rates by Booking.Com

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Country Rates blog RateTiger

With travelers hitting the road again, it’s time to make your property more attractive for them. How about targeting international travelers this time? More international travelers mean more revenue but how to do this?

The answer is “Country Rates’.

Whether you want to expand your regional diversity, enter a new market, or target guests from a particular country – be it your own or a new one, you can do it all with Country Rate.

What is Country Rate?

Country Rate is a feature used by hotels to set specific room rates for different countries. It is a method to offer special prices or discount rates to guests from your market of choice. Hotels can set different country rates for different people coming from varied countries. Country rates may vary depending on the hotel’s location and the level of demand for rooms at any given time.

The best part is that you can apply country rates to all your hotel room types, room rates and rate plans.

Is Country Rate Applicable Only for International Guests?

No, you are free to set discounted room rates for your local people where your hotel is situated. Hotels use this strategy to boost their presence in their own region and build business relations in the local market by offering a discounted price for corporate bookings.

The peak season varies in different countries. Country rates allow you to attract travellers from different countries during the holiday season/ peak season over there by offering discounts in different markets at different times. This way hotels can achieve 100% occupancy in advance both during high and low periods. Along with it, if you apply the mobile rate feature to your room pricing strategy, you can target travelers from all platforms booking a stay from any device.

Is Country Rate Valid Globally?

Due to legal or commercial restrictions, the country rate is not valid globally and is restricted in some countries. In fact, some hotels in countries where it is valid may ask for residential proof to make sure you are not taking advantage of the discounted price to make the reservation.

Benefits of Adding Country Rates

  • Target international customers from new markets.
  • International customers tend to book early and cancel less.
  • Sell your rooms in advance by offering special prices during the festive season.
  • Appeal to guests traveling from your target regions with a special offer.

Create Country Rates on Booking.com to unlock new demand by offering great prices to travellers from countries you particularly want to target. Adding Country Rates is a proactive step that hotels can take to increase your property’s occupancy as part of their pricing strategy.

Create Country Rates for Booking.com directly from your RateTiger Dashboard through the Promotions tab.

Read here to learn more about country rates and how to apply them to your existing room rate plan.

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