A Quick Sneak Peek at WTM London 2022 with Team RateTiger

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Team RateTiger has visited WTM London after 2 years. A lot has changed, but the industry’s resilience to turn around remains constant. Our Global Sales Manager – Joita Ghosh shares her experience.

WTM (World Travel Market) is the largest global community bringing the travel and tourism industry together. Visiting any of the events organized by WTM is always a new book to explore. This year, I had the opportunity to visit WTM London held at Excel from 7-9 November. The energy and vibes of the travel professionals coming together after nearly 2years of virtual meetings rekindled the passion for business and growth.

With an unexpected number of travel professionals participating, WTM London 2022 was fantastic. 55 nations representing their culture and tourism reflected the true spirit of WTM of bringing global travel together. The traditional dance, music and performances were a cherish to see. Welcoming an attendee list of 35,800 plus the aggressiveness for travel expansion was clearly evident.

Making New Connections

Meeting small and big hotel owners, B2Bs, OTAs and destination management companies I can tell that the travel industry is in full swing. None of the hotels present at WTM are ready to wait for the new year to plan their next move. The industry has already taken geared up to the race. It demonstrated the appetite among travel professionals to recover the losses of the pandemic.

The representatives at every stand were keen on explaining the new tools and trends for the travel sector to prosper. Hoteliers wanted to learn about customer expectations and ways to fulfill them using the latest hotel management technologies.

The conference sessions spoke about the challenges faced by the hospitality industry not only in the last 2 years but in regular days too. It helped me learn about the stones in the way of B&B owners not just in terms of technological hindrance but also in customer relationship management.

It will be wrong on my part to say that the fear of uncertainty is gone. But what I witnessed is that the professionals at WTM London were determined to use this unique networking event to maximize their business potential.

Everyone I had a chance to chat with whether he/ she was from Egypt, Malaysia, Mauritius, Croatia, Qatar, Oman, Maldives, Sri Lanka, Greece, Cyprus, Middle East, Europe, Creech, USA, London was passionate about reshaping the travel business post-pandemic.

Reuniting face-to-face with hotel owners, partners and new prospects at WTM helped me explore the travel market better and understand their needs. Glad to come back home with new learnings, technologies, trends, connections, and especially new contracts on my plate. Now, it’s our time to work together to improve and innovate the tourism industry!

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