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Year: 2022

Hotelbeds expands partnership with RateTiger as the company launches new pricing model

Press Release

Palma, Spain, 3 March 2022

Hotelbeds has just unveiled a new occupancy-based pricing model (OBP), giving hoteliers the power to maximize the exposure of their rooms by displaying different occupancy options – another great tool in their armory as people start to get moving again.

The new strategy, in collaboration with one of our key connectivity partners – RateTiger, gives the hoteliers working with Hotelbeds greater control over the price at which different combinations are offered, depending on occupancy.

Paul Anthony, Digital Commercialization Director at Hotelbeds, explained the advantages of the OBP model. He said: “We are excited to move to this new OBP model as we believe there are many benefits to it. For a start, with this model hotels will have a more sufficient overall structure while we develop a much more seamless process with them.” He added that benefits are not only for the hoteliers, but also for the Channel Managers as OBP “allows them to better monitor the inventory they push to all channels.”

Paul added: “It’s also great to be working with RateTiger, and for them to be the first to offer our new OBP model. Their real-time monitoring and management of room rates, availability & restrictions across all connected sales channels is a real game-changer.”

Alin Lazar, VP – Product Management at RateTiger said: “We are excited to be the first channel manager to offer Occupancy Based Pricing (OBP) on Hotelbeds. The benefits of this pricing model are huge and helps hotels to appear in more search results, increase occupancy of more valuable rooms and boost revenue opportunities. We are committed to developing new features and functionalities to make channel management more effective and profitable for our common hotel customers.”

For more details, please visit www.ratetiger.com or contact us on marketing@erevmax.com

 
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Airbnb: An Attractive Solution for Accommodation Providers in 2022

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2007, San Francisco – Two hosts Brian Chesky and Joe Gebbia, having problems with paying their rents, wanted to earn some extra cash. They came up with an idea where they offered visitors a place to sleep and a morning breakfast for which they charged some fee. The plan worked and since then approximately, 4 million hosts with the help of Airbnb have welcomed more than 1 billion guests across the globe.

Airbnb has never failed to make its associates feel special for being a part of them. Here is how Airbnb has walked that extra mile to help their partners be successful by driving more revenue in 2022:

1.           Make strategic decisions using the performance dashboard

The new performance dashboard helps you track and compare listing performance and metrics like occupancy rate, average nightly rate and visibility. This provides you greater command over your information helping you make strategic decisions. It does not end here. The performance dashboard also provides real-time customized tips when available. With the use of this, a few clicks and you can make improvements in multiple listings, recognizing which strategy works for the business.

Only hosts using Airbnb’s professional hosting tools can use the performance dashboard.

2.           Drive in Direct, Organic Traffic

Airbnb’s success came from understanding what the customers actually needed and providing them with something that would fulfil that need.

Airbnb has continuously been updating its website, adding various new features, making it more user-friendly spreading into new markets growing its business limitlessly. Airbnb knows with what intent its user visits their site from search engine, allowing hosts with successive bookings and diversifying property bookings by introducing hosts to new audiences. In Q3 2021, 90% of traffic on Airbnb was direct and organic.

3.           Free Protection for Every Host

What happens if one of your guests is hurt? Or, a guest has damaged any of your belongings? Don’t worry; Airbnb’s got your back.

Cancelled bookings, cleaning costs, unexpected damages – everything has been covered under damage protection and liability insurance along with deep cleaning protection by Airbnb. Whether it is income loss due to cancelled confirmed booking, damage to guests, damage to property or belongings by guests, cleaning costs, damage to pets, when filed within 14 days of the incident, is covered under the insurance provided by Airbnb.

4.           Access to Marketing Material

Airbnb offers invite-only events where they provide exclusive marketing materials available to hosts. The account management team of Airbnb helps you to understand how to optimize your revenue strategy and performance with new product insights.

Host-to-host connections offered by Airbnb helps you understand from other hosts what they are doing better to attract more guests. Airbnb also understands the importance of photos on your listing and hence helps connect you to pro photographers in your location.

Indeed, the most attractive solution for accommodation providers!

airbnb-ratetiger-api-hotel-channel-manager-blog-image

Airbnb has much more to offer. When booking from any other platform using a credit card, they might charge a fee of up to 3%. Airbnb has removed the processing fee on credit cards. Airbnb fee is deducted from the Host payout. Up to Q3 2021, Guests cancellation rate is approximately 15% on Airbnb. 75% of new listings received a booking in just 8 days and 50% of new listings received a booking in just 3 days. Where else could a host be more successful, quicker than this!

To connect to Airbnb and manage the channel through a hotel channel manager, contact RateTiger today!

 
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Hotel Beacon NYC relies on RateTiger for growing online bookings

Press Release

New York, 03 Feb 2022

Increases Occupancy & Sales with effective channel management and distribution

Hotel Beacon, a landmark property in New York, has recommended RateTiger for managing online channels and distribution connectivity. The upscale property has been using RateTiger Channel Manager for the last 6 years to update rates and inventory across online sales channels and receive reservations into their Infor HMS property management system (PMS).

The hotel, being the benchmark of providing personalized service and experience, takes the same approach when it comes online bookings. It aims to be visible to tech-savvy and demanding guests and provide them a delightful reservation experience. That the guests come from all over the world makes it even more challenging as the distribution mix must include global and regional high-producing channels.

RateTiger is their preferred connectivity partner for managing online distribution in the extremely competitive New York hotel market. Speed here is essential for a winning sales strategy – rate and availability across online sales channels must be always up to date. With 99.9% product uptime of RateTiger, the hotel experiences great system reliability and leverages real-time connectivity to 450+ OTAs including key ones in their region like Agoda, Booking.com, Despegar, Expedia, Google, hotelbeds and Trip.com.

“We’ve been using RateTiger Channel Manager for more than six years, it is simply outstanding. The interface is very easy to use, the automated inventory is time saving, and we can spend more time on analytics and strategy. When I used RateTiger for the first time, it gave me the full support needed from the channel manager. With RateTiger, I can manage hundreds of channels, all in a single user-friendly interface,” remarked Milja Perkovic, Director of Revenue Management, Hotel Beacon NYC.

Given the dynamic nature of online travel, the revenue management team require a 360-degree view of the market to have rich insights for smart decision making. Data captured in RateTiger enables the team to unlock real-time insights on demand trends. With a comprehensive and advanced reporting system RateTiger provides a better understanding of the booking trend, customer demographics, pace, booking sources and other KPIs.

“RateTiger was founded with a hotelier’s vision and their technology has enabled our team to focus on delivering a great guest experience. With RateTiger, we did not skip a beat and easily adjusted rates and inventory to meet the new business demand. We believe it offers the best technological solution in today’s online market,.” commented Milja.

RateTiger provides channel management, booking engine, rate shopping, and online distribution solutions to hotels worldwide. It offers 99.9% system uptime and is security certified under ISO, PCI and GDPR compliant. eRevMax continues to expand its partner base through new integrations to offer hoteliers seamless connections across different systems including PMSs, CRSs, OTAs, Metasearch channels, GDS, Wholesalers and offline tour operators, among others.

Contact us to see a demo or take a free trial.

 
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Reflections On 2021 Hotel Industry

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The hospitality industry took the biggest blow from the Covid-19 pandemic. With demands being deleteriously minimized, hotels were facing both a disaster as well as a crisis. While the hoteliers did not know how to proceed and grow further, nor could they do anything about the COVID-19 situations. The primary focus of the whole world was the safety of people, which included social distancing and isolation that brought a massive hit on the hotels. Fast-forwarding to the beginning of 2021, new hopes arose with new beginnings and the world started adapting to the new normal.

What was this new normal for the hospitality industry?

Showing their true fidelity towards society, hoteliers came out with solutions beyond belief in helping society receive some amount of relief from the worries. The hospitality industry started changing at a rate like never before. One of the largest and most influential industries was on the rise once again and this time it was different.

The world transformed from physical to a whole new digital realm and hoteliers wasted no time in adapting to the same. Below are a few transformations that hoteliers went through to aid in the COVID recovery situations:

1. Going Contactless like never before

With snail-paced re-opening of businesses with restrictions-imposed post lockdown, hotels ensured and adopted contactless ways for their daily operations. These methods helped them to minimize physical contact and prevent transmission of the virus. With the world moving everything online, starting from buying groceries to clothes online, hotels shifted to online bookings where Hotel Channel Managers played a crucial role in re-defining the hotel operations worldwide.

2. Creating real experiences of virtual events

Being away from the normal aspects of life which existed before the pandemic, people longed to get back into the mass or be in the presence of other human beings at least. With physical contact being restricted, the only way was to adapt to virtual events.
Hotel technologies were widely used for virtual events to be held which also helped in promotions of hotels that were still striving to stay afloat in the market.

3. Social Media – the only open-source of socialization

Individuals resorted to social media as one of the means of recreation. Surprisingly, the hotels have also adapted to it. Unknowingly it became vital for hotels to reach customers and tell them how they were adapting to the post-COVID situations. Promoting and marketing on social media platforms like Facebook and Instagram increased on a large scale.

4. Mobile friendly to reach everyone everywhere

After the ubiquitous influence of work-from-home, the only device individuals never let go of their hands was and still is their smartphone. Hoteliers turned to hotel technology and went for mobile-friendly apps and websites. This is turn, allowed them to be present in the sights of potential customers by being available on all platforms and all screen sizes.

5. Sharing their stories in the form of blogs

Letting customers know about how they were adapting to the restrictive ways and yet trying to bring out the best of the situation was a crucial part. By writing blogs, hotels not only allowed customers to become aware that they were opening up in new forms but also made customers feel safe assuring them of how they are following COVID protocols and keeping the property sanitized and safe for them to visit.

6. Free bookings and cancellations

With unpredictable lockdown situations, customers were living in constant fear of not being able to go on that long-awaited trip they had planned for. The customers were in a constant dilemma about what if they could not go on the trip and loose the booking money. But hotels did not disappoint their customers by offering free cancellations for bookings.

Conclusion

With freedom becoming the new luxury, there is no doubt; the hospitality industry is going to get bigger & better with time. Though it will take a while to bounce back to pre-covid situations, it is very important for hotels to remain updated with the newest technologies and be ahead of the game.
Contact Us to know more about smart hotel technology. We can help you reach out to more guests to gain a bigger share of the online bookings and revenue.

 
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Hotel Channel Manager: The Single Term for Multiple Bookings

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Do you own a hotel?

Great! But, imagine you do not have enough guests coming into your hotel. You go online and try to search “How to increase sales of hotel rooms?” You will come across a lot of websites talking about a common term, Hotel Channel Manager.

Come, let’s deep-dive into the possibilities of Hotel Channel Manager.

What is a Hotel Channel Manager?

A channel manager, as the name suggests helps to manage and monitor the availability and pricing of hotel rooms across numerous OTAs. It also helps in handling the inventory so that hoteliers would not suffer because of limited inventory management.

The main focus for increasing sales of hotel rooms or in other words driving in more guests is on providing guests with the kind of room and environment they are looking for. But how do we know what guests are looking for? The channel manager not only helps guests to find a hotel according to their needs, but it also allows hoteliers to present themselves to guests who exactly matches their needs.

How does a channel manager help in increasing sales and revenue?

Visibility on different sales channels

A Channel Manager provides a booking experience that helps in promoting online bookings and prevent over-booking, in a nutshell, it streamlines your reservations. Most guests book hotels through different OTAs. Once they find a hotel according to their preference, they want to make sure about their decision wanting to know more about your hotel and services in the process of reservation, ending up on your hotel’s website. This makes a presence on different OTAs extremely important which is enhanced by a hotel channel manager. This in turn enables guests to book directly through a hotel’s website.

Managing and monitoring profile on OTAs

Being present widely on different OTAs means hundreds and thousands of different entries and keeping a track of that is manually impossible. When you choose a hotel channel manager, it automates the manual entries by updating reserved rooms in real-time reducing workload and manual errors.

Knowing your guest, understanding their needs and complying with their wants helps build trust and loyalty of customers towards the hotels helping in increasing sales and revenue.

Inventory Management

As a hotelier, it is one of your primary roles to make sure that the rooms and other inventory are available at the right price that will convince your guests for reservation. This can only be done with strategic inventory management. Using a hotel channel manager can help you update hotel inventory and manage rates with just a few clicks.

Allocation Alert

Good news! All your rooms have been sold out. But wait, more bookings are coming in leading to overbookings? No, channel managers do not let that happen. In fact, an automatic notification is sent to you if the availability of your inventory is “Low” or “sold out” to help you to offer “last room availability”.

Reservation Reports

As hoteliers, we try a lot of strategies to enhance sales. Which strategy is working the best or which strategy is increasing revenue the most? This can be found out with the help of reservation reports provided by Channel Managers.

Get to know how your sales are performing on different channels and which channel is getting you how much profit by downloading consolidated reports and insights. Keep track of the number of reservations coming each day, bookings cancelled and the final numbers. Generate reports of the current date, last 7 days or 30 days or the time frame you want to check.

Digital Marketing

The presence of potential customers online has drastically increased in recent times where they spend a significant amount of time on the internet especially on social media. Hotel Channel Manager helps promote your hotels on social media thereby, increasing your presence in the sight of guests. Help guests learn about the services your hotel has to offer and drive-in more guests with hotel digital marketing agency.

Looking for a Channel Manager that can help you increase your sales and revenue?

Meet RateTiger: World’s Leading Hotel Channel Manager

RateTiger brings you a simple and seamless platform to handle all your bookings at a go. Offering 99.9% system uptime and 2-way seamless XML connectivity, RateTiger gifts you the chance to link your hotel PMS to OTAs and other hotel booking engines.

Blending technological software advancement to a user-friendly, easy-to-use interface helps even the non-technical hoteliers run the online room booking process effortlessly. Backed by years of experience and ISO, GDPR, PCI certifications, RateTiger brings you the most trustworthy and result-producing channel manager.

Contact RateTiger today to request a free channel manager trial.

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RateTiger

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