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Author: Antara De

Ewan Hospitality Group Recommends RateTiger Channel Manager for Revenue Growth

Press Release
Ewan Hospitality

Ajman, 13 June 2023

Experience 35% increase in occupancy by leveraging RateTiger Channel Manager

Ewan Hotels & Resorts, an amazing marque in the Northern Emirates, Ajman, recommended RateTiger to manage online channels and distribution connectivity. This iconic symbol of Ajman property has been using RateTiger Channel Manager since last one year to update rates and inventory across online sales channels and receive reservations into their PMS.

Ewan Hotels & Resorts are known for providing a unique blend of traditional Arab hospitality. They believe in “Live Life King Size” with minimum expenses. They believe that creating a warm and welcoming atmosphere is the key to making guests feel at home and comfortable during their stay.

This luxury property witnesses a 35% occupancy growth by leveraging RateTiger Channel Manager. Over one year, this property has increased its visibility with RateTiger by using 2-way XML communication with OTAs and specialized channels to promote additional bookings.

“Since implementing RateTiger Channel Manager, we have seen a significant increase in bookings across multiple sales channels. We have streamlined our booking and reduced the risk of errors. We are confident this platform will continue to be a game-changer for our property. We are thrilled to announce that our upscale property has achieved a 35% increase in occupancy by leveraging RateTiger Channel Manager. The user-friendly interface has enabled us to manage our time and resources efficiently. At the same time, the market intelligence reports have given us valuable insights into our OTA spread and allowed us to update our rates and inventory to stay competitive.” Remarked Mr Rakesh Tripathi – General Manager, Ewan Hospitality.

“We would like to thank the RateTiger support team for their 24*7 exceptional service. We highly recommend other properties looking for reliable and responsive customer support to consider RateTiger for their hotel channel management needs.” – Added Mr Rakesh Tripathi – General Manager, Ewan Hospitality.

Along with being a seamless hotel channel manager, RateTiger also provides booking engine, rate shopper, website design and digital marketing solutions to hotels worldwide. It offers 99.5% system uptime and is security certified under ISO and PCI.

Rakesh Tripathi - Ewan

Mr Rakesh Tripathi

General Manager, Ewan Hospitality

 
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Unlock Your Hotel’s Potential with Google Hotel Ads: A Step-by-Step Guide

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Google Hotel Ads

Google Hotel Ads is today accounting for almost 60% of all metasearch reservations and is an essential part of any hotel distribution and direct booking strategy. In this article, you are going to learn about how to set up your hotel on Google My Business to take advantage of the free booking links. To find out how to best enhance your hotel business marketing on Google, start here.

Table of Content:

Planning to buy a new gadget? Or looking for a new book recommendation? Or News?

Great! Where do you start? Unsurprisingly it is Google. Right?

Google has become synonymous with search whenever anyone is looking for any product or service, or even knowledge. 9 out of 10 people begin their query on Google. And when it comes to hotels, Google contributes over 50% of direct bookings through organic referrals and paid marketing. If we add this to paid marketing by OTAs which have for years remained among the top spenders on Google and control 75% of the keywords clicks – Google’s dominance in the hotel booking space is clearly something that cannot be ignored. It is one of the simplest and easiest ways to mark your digital presence.

In 2010, Google jumped into the hotel distribution space with “Google Hotel Finder”, which today, as Google Hotel Ads, has become the largest Metasearch channel accounting for 57% of the total hotel bookings via Metasearch. With direct booking gaining momentum after the pandemic, metasearch has emerged as one of the most important channels for revenue managers. Thanks to its continuous feature update like Check-In Date Multiplier, the bid management has also become much more appealing.

A search for hotels on Google

Today, in our joint effort with HotelMinder, we are going to bring you the step-by-step guide to not only list your hotel on Google but also rank on it.

What is Google Business Profile?

Google Business Profile (previously called Google My Busines) is a free business listing tool by Google for companies to list their business on.

It gives the business owners (hoteliers in this case) a platform to create an online profile and present their hotel brand on Google search and on Google Maps, free of cost.

Why do Hotels Need to be on Google?

      • With free booking links, you can appear across Google when users search for hotels.
      • Builds a sense of trust among travellers for the hotel via ratings and reviews.
      • Connect with more travelers and drive direct bookings at a much lesser cost.
      • Share your hotel’s physical address to be visible to local customers.
      • Increase your booking opportunity with a genuine business profile.

    List Your Hotel Business on Google in 3 Simple Steps

    1. Create Your Google Business Profile to Increase Visibility

    Go to https://www.google.com/business/ and sign in with your business (hotel’s) Gmail address. If you don’t have a Gmail id for your business, then create one.

    Once done, enter the details of your hotel, like name, address, location, contact number, description, services offered, and so on.

    Fill in all the details that are apt for your hotel. In case there is already a business profile of your brand, then it’s time to verify it. Google needs to know if you are the actual owner or manager of the business or not.

    Tip: Users trust Google! Win Google’s trust by verifying your hotel and prove its authenticity and legitimacy.

    A Google My Business listing means more visibility on Google

    2. Share Your Room Rates on Google to Attract Direct Bookings

    Now when you have created and updated your business profile, it’s time to share the room rates to drive in direct booking. Once you share the rates with Google, free booking links will automatically show up along with your profile. There are 2-ways to enter prices in your business profile:

        • Your hotel connectivity partner (Channel Manager, Booking Engine, Central Reservation System) that you are using is integrated with Google and automatically shares the prices with Google.
        • You enter the prices manually in your Google My Business Profile and keep updating at regular intervals.

      Either way, you choose to share room rates, do ensure that your feed price is updated whenever your room prices change on your website.

      3. Start Google Hotel Ads (Optional)

      Now, when you have created your business profile on Google and have free booking links generated, how about exploring the largest Metasearch of the hospitality industry – Google Hotel Ads.

      Let’s see what Google Hotel Ads is and why it has become an essential tool for hoteliers.

      What is Google Hotel Ads?

      Launched in 2010, GHA is a hotel Metasearch engine like Trivago or TripAdvisor that acts as an aggregator listing hotel rooms and prices across different platforms. While it is very similar to Google PPC, Google Hotel Ads supports rich media, short descriptions, room rates, availability and direct booking links.

      With Google Hotel Ads, guests can book your hotel directly on Google

      In short, it is that part of the travel ecosystem that paves a direct way to reach the travellers and help them book their stay without moving to any third-party sites or OTAs. Being the largest Metasearch of 2022, it is no surprise why Google Ads is an essential component of a hotel’s digital marketing strategy.

      How does Google Hotel Ads Work?

      Just like any regular ad campaigns, you pay Google Hotel Ads to show your hotel to the customers. It is a paid strategy to reach targeted travelers. There are three different pricing models to choose from:

        • PPC (Pay per Conversion): You are charged when a traveller books a stay.
        • PPS (Pay per Stay): You are charged only after a traveller completes the stay. (This is a special model introduced during the time of Covid19)
        • CPC (Cost per Click): You are charged every time a traveller clicks on the ad, irrespective of whether they make a booking or not.

      How to Get Started with Google Hotel Ads?

      To start an effective ad, a hotelier needs 3 things:

          • A Google My Business account
          • A Google Ads Account
          • A Connectivity Partner

        The first 2 accounts are a must to run any Google ad. A connectivity partner is an exception to GHA because it needs a third party for the free flow of ARI information to your ads to show the real-time room rates and availability to the customers.

        As mentioned above, the connectivity partner can be your hotel Channel Manager or distribution partner.

        Google Hotel Ads visibility on Google Search

        If you are an existing Google Hotel Center partner and you’re participating in Hotel Ads, you’re automatically eligible to show free booking links. Any of the pre-existing properties in the hotel campaign or ad feeds are eligible for free booking links without any additional cost.

        If you don’t have a Hotel Center account but are willing to start with Google Hotel Ads and free booking links, you got to fill out the interest form.

        Explore the Marketing Potential of Google Hotels

        Getting started with Google is a win-win deal for both the hoteliers and the travellers. Hoteliers get to build their online presence on Google Search through Google Ads, Google Maps, Google Assistant and more.

        Travelers get the ease and comfort of hotel search and bookings directly from Google without hovering through multiple sites in search of the best deal. With the travel industry pacing up to normalcy, it is a must for hotels/motels/lodges and hotel chains to get started with Google to pull in maximum bookings.

         
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        Magna Hotel and Suites, Nairobi Experiences Revenue Growth with RateTiger 

        Press Release
        Magna Hotel & Suites RateTiger

        Nairobi, 16 May 2023

        Recommends RateTiger Shopper & Booking Engine for all-in-one online distribution  

        Nairobi-based Magna Hotel & Suites has found the ultimate hotel revenue-management solution with RateTiger. This 4-star property has been using the RateTiger Shopper for rate intelligence and projection on market trends, adding value to its overall revenue strategy.

        Along with it, this luxury hotel also uses RateTiger Booking Engine & Global Distribution System an overall convenience in online distribution and revenue growth.

        The user-friendly interface of the Rate Shopper has proven beneficial for Magna Hotel by increasing efficiency in performance and reducing the time spent on management. The market intelligence reports provided by the RateTiger Shopper also offer insights into their OTA (Online Travel Agency) spread, allowing them to update their rates and inventory in real-time.

        This luxury property has been experiencing increased connectivity and direct income facilitated by the Rate Shopper, Booking Engine, and GDS contributing to improved revenue performance and guest satisfaction.

        The distribution and revenue management team of the hotel can optimize their revenue strategy and drive direct bookings by effectively managing rates, inventory, and promotions across online distribution channels.

        “We have been using Booking Engine, RateTiger Shopper and GDS for the last one year. RateTiger provides up-to-date industry news, forecasting trends and strategy recommendations, fast customer service and keeps us market ready. Pooling inventory to deliver ARI updates, including system repair and update exercises, increases our communication with our other channels.” – Commented Ms. Wanjiku Mungai, Management, Magna Hotel & Suites, Nairobi.

        “Team RateTiger provided hands-on assistance and quickly assisted in problem-solving with the RateTiger solutions. The seamless and interactive training about RateTiger solutions helped us to facilitate efficient onboarding.” – Summed up Ms. Mungai.

        RateTiger Shopper is a revenue management tool that helps hotels maintain rate integrity and the correct pricing on various channels to optimize their pricing and revenue strategies.

        The 4-star luxury Magna Hotel & Suites uses RateTiger Booking Engine to capture direct bookings from their website, reducing the dependency on OTAs and third-party channels. Along with it, it helps them seamlessly manage their room rates across all platforms.

        After using RateTiger Shopper and Booking Engine, Magna Hotel & Suites now looks forward to connecting with other member-partners on the GDS network and maximizing on other RateTiger products.

         
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        RateTiger by eRevMax Shines at ATM Dubai 2023 – A Glimpse 

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        ATM Dubai Featured Banner

        Arabian Travel Market (ATM) is the leading global event for the Middle East’s inbound and outbound travel industry. Attending the ATM is like discovering a new book every time. This year, RateTiger by eRevMax had the opportunity to exhibit at the 30th edition of ATM Dubai held from 1-4 May at the Dubai World Trade Centre. 

        This event gave us the right platform to unveil RateTiger’s latest innovation. We were thrilled to see the excitement and interest among the visitors to know more about this innovation. Nothing could have been better than revealing the introduction of yield pricing in our product at ATM Dubai. The zeal among hoteliers kept our booth busy for all 4 days of the event, giving us the opportunity to connect with industry professionals and build new partnerships. 

        The 30th edition of the Arabian Travel Market was a resounding success, setting a new record with more than 40,000 attendees, a 29% increase over the previous edition in 2022. This 4-day event welcomed over 2,000 exhibitors and representatives from over 150 nations. The diverse range of exhibitors and participants participating in the event helped RateTiger set a new record too with the number of business professionals we met. ATM Dubai truly encapsulated the global nature of the travel industry. The energy and vibes of travel professionals coming together were unbeatable, reigniting their passion for business and growth. 

        ATM Dubai – ‘Working Towards Net Zero’   

        This year’s Arabian Travel Market (ATM) Dubai has adopted the theme ‘Working Towards Net Zero’, reflecting the industry’s commitment to sustainability and environmental responsibility. The Second Deputy Ruler of Dubai, Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum officially inaugurated Arabian Travel Market 2023. 

        Following this slogan, ATM focused on reducing the event’s environmental impact. They had established 3 pillars to help them achieve net zero by 2040. 

        • Educate 
        • Collaborate 
        • Action 

        We proudly say that The Middle East is a key growth market for our business. The event gave us valuable insights into the unique challenges and opportunities facing the region’s hospitality industry. 

        RateTiger at ATM Dubai 

        RateTiger’s presence at the ATM Dubai was truly remarkable. Numerous visitors stopped by our stand, and the RateTiger team enjoyed networking with clients, partners and hotel owners in person. During this 4-day event, we showcased our product to small and big hotel owners, B2Bs, OTAs and destination management companies. We described to them how RateTiger could optimize revenue management, streamline operations, and improve the guest experience. 

        We revealed our most awaited announcement – yield pricing – which will strategically impact a hotel business. This incredible feature allows hotel owners to create a customized pricing strategy tailored to their hotel’s occupancy level and ensures they strike the perfect balance between supply and demand. We were thrilled to see how this feature was readily accepted by the hotel chain owners. They shared their thoughts and expectations from this latest innovation. 

        It was a pleasure to receive feedback on how our products: RateTiger Channel Manager, Booking Engine, and Rate Shopper, simplified many hotel problems in the Middle East. We received uncountable positive feedback from many clients, partners, and friends worldwide. It gave us more strength that we are on the right track to providing the ultimate solution on the latest trends and developments in the hospitality industry. 

        Our presence at ATM Dubai was an engaging, innovative, and informative experience for industry professionals. We are looking forward to participating in more events in the coming days. With a vibrant atmosphere and exciting interactions with partners and clients, ATM Dubai left a lasting impression on us. 

         
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        Unveiling RateTiger’s Latest Innovation at ATM: A Conversation with RateTiger’s Product Owner

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        Conversation about RateTiger's Latest Innovation
        RateTiger by eRevMax – a leading provider of hotel revenue management solutions welcomes you to a recent interview conducted by the marketing team. With ATM – Arabian Travel Market in Dubai just around the corner, we’re excited to speak with Alin Lazar, product owner at RateTiger, about the upcoming innovation that the company will be announcing at the tradeshow. As hoteliers continue to face challenges in the industry, the latest development promises to automate pricing distribution while balancing occupancy and price.
        In this interview with the marketing team, we’ll be talking about the benefits of this new innovation, its impact on hotel revenue, and its user-friendliness.
        So, let’s dive right into this exciting conversation!

        Marketing: As the product owner, you’ve mentioned that a new innovation has been developed, and it’s set to be announced at ATM. Could you give us a sense of what benefits this innovation would bring to our users once it’s revealed at the show?

        Alin: Unfortunately, my lips are sealed when it comes to the specific details of our upcoming innovation. But what I can tell you is that we’ve been working on an automation tool that will make hoteliers’ lives a whole lot easier. Think of it as a magical price distribution engine that automates the process, allowing hoteliers to strike the perfect balance between occupancy and price. And the best part? It’ll even get rid of those pesky Excel spreadsheets that are a thorn in everyone’s side.

        We’re thrilled to report that our beta testing has been a success. We’ve got some seriously happy hoteliers on our hands. We can’t wait to unveil this innovation to the world at ATM and see the positive impact it’ll have on the industry.

        Marketing: It sounds like this innovation has the potential to make a big difference for hoteliers. It’s something that would automate the process and help with price distribution, but what about the impact on revenue? Could you speak to whether this innovation has the potential to positively impact a hotel’s revenue?

        Alin:  Definitely! With this innovation, hoteliers will be able to automate the price distribution process and achieve a better balance between occupancy and price. This can lead to increased revenue and profitability for hotels, and for example, what we’ve seen during the beta testing was an average of 4% revenue increase.

        In today’s fast-paced industry, time is money, and hoteliers who are able to save time by automating their processes can gain a competitive advantage. By automating the pricing process and eliminating the need for manual monitoring of occupancy, hoteliers can also focus their efforts on other areas that can drive revenue as well, such as guest experience and marketing.

        In short, automation and revenue go hand in hand, and this innovation has the potential to help hoteliers achieve their revenue goals while also saving time and resources. We’re excited to see the positive impact it will have on the industry.

        Marketing: From what you’ve shared so far, this innovation sounds like it has the potential to make a big impact for hoteliers. But I’m curious about how user-friendly it is. Can you speak to the user experience and whether the tool is intuitive and easy to use?

        Alin: Absolutely! Our design team deserves a round of applause for creating a user-friendly and intuitive interface that even a kid could use…

        We’ve worked closely with hoteliers to make sure that the tool addresses their pain points and helps them optimize their pricing distribution strategy.

        Overall, we’re confident that this innovation will help hoteliers increase revenue while saving time and headaches. And with its user-friendly design, hoteliers can spend less time managing their pricing strategy and more time doing what they do best – creating unforgettable guest experiences.

        Marketing: This innovation sounds really exciting! Are there any new features or updates that you have planned for the future to make RateTiger even more useful for hoteliers?

        Alin: Sure, our focus is on further automating the pricing and distribution process, increasing visibility, and removing manual processes wherever possible while further expanding our CRS capabilities.

        We’re working hard to ensure that hoteliers can connect with new channels seamlessly, making it a simple drag-and-drop process. Our ultimate goal is to eliminate the need for hoteliers to even go to any extranet at all, freeing up more of their time to focus on providing the best possible guest experiences.

        So, while I can’t provide any specific details at this time, rest assured that we’re constantly working to improve our innovation and provide the best possible solutions to our customers.

        Marketing: RateTiger will have a stand at ATM in Dubai this year. What are your expectations for the show? Also, if you don’t mind me asking, which days are you planning to attend? 

        Alin: Well, you know what they say about travel shows – it’s all about the free swag! But in all seriousness, we’re excited to be here and showcase our innovation. As for which days I’ll be here, let’s just say I plan to make the most of the free coffee on the first and second days, but my team will be at the show all four days, and I’m sure they will be happy to meet hoteliers to discuss and understand their technology needs. I’m looking forward to connecting with hoteliers and our colleagues from the industry

        Marketing: I wish you a successful time at the show!

        Alin: Thanks!

         
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