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Author: Antara De

Embracing the Power of Dynamic Pricing to the Hotel Industry through BAR Level Feature

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BAR Level Feature

In this highly competitive landscape, hospitality businesses must constantly innovate and embrace cutting-edge technologies to meet the ever-changing needs and expectations of modern travelers. One of the most effective strategies embraced by modern hotels is dynamic pricing. This innovative approach has revolutionized how hotels determine their rates, allowing them to optimize revenue while delivering value to guests. According to booking.com, 43% of travelers will use virtual reality to inspire their vacation choices. Additionally, recent statistics indicate that the global hospitality market is witnessing rapid technological advancements, making it imperative for hotels to adopt innovative strategies.

In this blog post, we will introduce a new feature of RateTiger Channel Manager that allows you to create a customized pricing strategy tailored to your hotel’s occupancy levels, ensuring the perfect balance between supply and demand. With the system, it can effortlessly maintain specific pricing models during high and low seasons, weekdays, weekends, and more!

What is Dynamic Pricing?

Dynamic pricing refers to flexibly adjusting prices based on various factors such as demand, market conditions, and customer behavior. Instead of relying on static prices, hotels using dynamic pricing use advanced algorithms and data analysis to set the best possible prices for their rooms.

Through Bar level pricing, hotels use sophisticated algorithms and data analysis to set prices for each room type independently. This level of granularity allows hotels to optimize revenue by tailoring prices to individual segments of their customer base rather than offering uniform rates across the entire inventory.

RateTiger Channel Manager’s innovative BAR Level feature takes this concept further by setting prices based on specific room types or rate categories within a hotel’s inventory. This level of granularity allows hotels to maximize revenue by precisely targeting different segments of their customer base.

Advantages for Hotels:

  • Streamlined Pricing Strategy: Predefining prices and rules based on occupancy levels simplifies the pricing process, ensuring rates are automatically triggered when occupancy meets criteria.
  • Automated Rate Triggers: Prices are adjusted automatically based on occupancy, allowing hotels to respond swiftly to fluctuations in demand and optimize revenue during peak and off-peak periods.
  • Revenue Optimization: Dynamic pricing captures the true value of each room type, maximizing profitability and revenue potential for hotels.
  • Flexibility and Adaptability: Bar-level pricing provides the flexibility to adapt rates based on market conditions and competition, helping hotels stay agile and competitive.
  • Data-Driven Decision Making: Bar Level pricing relies on data analysis, enabling informed decisions based on market trends and customer behavior.
  • Enhanced Revenue Management: The automated nature of bar-level pricing reduces human errors in pricing decisions, leading to more efficient revenue management.

Benefits for Guests:

  • Fair Pricing: Guests pay prices that accurately reflect the value of their chosen room, ensuring fairness in the booking process.
  • Enhanced Experience: Guests can find options that align with their preferences and budgets, leading to a more personalized and satisfying stay.
  • Attractive Discounts: Dynamic pricing allows hotels to offer attractive discounts during off-peak periods, giving guests better rates for their accommodations.
  • Affordable Options: Flexibility in pricing enables guests to access high-quality accommodation at more affordable prices, maximizing the value they receive.
  • Increased Availability: As hotels adapt to changing market conditions with dynamic pricing, guests have a higher chance of finding availability even during busy periods, improving their chances of securing desired bookings.

Conclusion:

BAR Level feature has become essential for hotels to thrive in today’s competitive landscape. By embracing this innovative approach, hotels can optimize their revenue, respond swiftly to market changes, and deliver value to their guests.

To know more about this feature, request/book a demo with our industry experts at sales@erevmax.com.

 
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The Art of Hotel Room Pricing: Strategies for Sustainable Profitability 

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RateShopper

Hotel room pricing is one of the most essential but crucial aspects of Hotel Management. It is vital because you need to find the right balance between providing a luxurious experience and keeping your hotel affordable for your guests. In this blog, we will talk about why a hotel room pricing strategy is important, the steps of implementing it, and how it helps increase hotel revenue.  

Importance of Hotel Room Pricing 

Hotel room pricing is essential for hotels as it directly impacts revenue, profitability, and market position. A well-executed pricing strategy allows hotels to maximize its revenue by attracting guests. Additionally, pricing decisions contribute to a hotel’s market positioning, helping to establish its brand perception and differentiate itself from competitors. By leveraging a proper pricing strategy, hotels can achieve sustainable profitability and deliver value to the guests.  

Essential Steps to Implementing Pricing Strategy

Developing an effective pricing strategy is important for hotels to optimize revenue and attract the right target audience. Before setting a hotel’s room price, some points should keep in mind like 

  • Gain a deep understanding of your target audience 
  • Analyze your competitor hotels’ room pricing 
  • Understand your guests’ expectations 

When you know all the answers, it will be easier to set the best room price for your hotel and make maximum revenue from it.  

Pricing Strategies for Hotels to Increase Revenue

Revenue Growth

Competitor Based Pricing:

Looking at your competitors is a reliable way to measure your performance and market trends. By monitoring and analyzing competitors’ pricing strategies, hotels can gain valuable insights into the market and adjust their rates to remain competitive. However, it’s essential to note that competitor-based pricing should not be the sole determining factor. Hotels must consider their own costs, profitability goals, unique selling points, and target audience preferences to balance competitiveness and profitability. 

Occupancy-Based Pricing:   

Occupancy-based pricing is a dynamic pricing strategy where room rates are adjusted based on the occupancy levels of a hotel. This approach allows hotels to optimize revenue by aligning pricing with demand fluctuations. By leveraging the principles of supply and demand, rates can be increased during high occupancy periods to capture guests’ willingness to pay a premium. Conversely, rates can be adjusted during low occupancy periods to attract bookings and maintain occupancy levels. This approach helps hotels optimize revenue, manage inventory effectively, and stay competitive. By closely monitoring occupancy rates and implementing real-time pricing adjustments, hotels can maximize profitability. 

Seasonal Pricing:

This is an important factor to consider for setting the prices of the rooms available during holidays or any popular events time. Hotels can optimize revenue by capitalizing on high-demand periods while remaining competitive during slower seasons.  

Upselling and Cross-Selling:

Implement strategies to upsell and cross-sell room upgrades or additional services to guests. Offer options such as premium room categories, add-on services like airport transfers or dining experiences, and promotions to enhance the guest experience while increasing revenue per guest.

Rate-parity Strategy:

Rate-parity strategy refers to a pricing approach where a hotel maintains consistent room rates across all distribution channels, including its website, online travel agencies (OTAs), and other third-party platforms. Rate parity aims to ensure that the hotel offers the same rates for the same room type and dates, regardless of the booking channel. By implementing rate parity, hotels can maintain transparency, avoid potential conflicts with distribution partners, and provide a consistent pricing experience for guests across all booking channels. 

Effective pricing strategies are essential for hotels to achieve sustainable profitability and maximize revenue. By combining data-driven insights, competitor analysis, rate parity, etc., hotels can optimize revenue, enhance guest satisfaction, and establish a strong market position in the competitive hotel industry. In this scenario, Rate Shopper plays an important role for hotels. It is a powerful product that empowers hotels to stay ahead of the competition by providing valuable insights into market trends and competitor rates. By utilizing this product effectively, many of our customers optimize their pricing strategies, enhance revenue performance, and drive sustainable profitability.  

If you have any further questions or require assistance with pricing strategies for your hotel business, we encourage you to reach out to our sales experts. They are available to provide guidance and support in setting up the optimal pricing structure for your needs. You can leave your inquiries here; our team will happily address them. 

 
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RateTiger Again Recognised as a Premier Connectivity Partner by Booking.com

Press Release
Premier Connectivity Partner

Orlando / London, 25 July 2023

Year after year RateTiger is recognized for its excellence

Once again, RateTiger by eRevMax, a top hotel connectivity distribution provider has been recognized as a Premier Connectivity Partner by Booking.com.

Premier partners are recognized for offering the most advanced systems with the widest range of products and services, along with a high connection quality. Achieving this status highlights RateTiger’s commitment towards product, technology, connectivity, support, and new feature addition for the hotel clients. It reflects RateTiger’s commitment to delivering a first-class experience through cutting-edge technology, which positively impacts both the customers and accommodation providers.

“We are excited that we have been designated as Booking.com’s Premier Connectivity Partner for 2023. This prestigious recognition reflects our commitment towards excellence in our product features, innovation, and our relentless dedication to providing strategic solutions to our wonderful clients. We are happy to deepen our collaboration with Booking.com and look forward to creating even greater value together in the hospitality industry. This achievement serves as a testament to our talented team’s hard work and expertise, and we remain steadfast in our mission to empower hotels with cutting-edge technology that enhances guest experiences and drives business success. Together with Booking.com, we will continue to shape the future of hospitality, one seamless connection at a time.” said Caroline Faries, Strategic Account Director – RateTiger by eRevMax.

Reece Evans, Area Manager, Connectivity Partnerships at Booking.com commented: “Rate Tiger’s commitment to delivering a first-class experience that enhances the mutual accommodation partner experience year after year is consistently strong and we’re thrilled to acknowledge that once again.”

Established in 2001, eRevMax is a pioneer in hospitality technology, especially rate shopping and channel management solutions. Being one of the first channel management companies to have established 2-way XML connectivity with Booking.com, RateTiger hotel distribution solutions have been continuously delivering seamless hotel distribution.

Serving the industry for 20+ years, RateTiger by eRevMax has a keen eye on the technology and tools used by the hotel industry. They keep enhancing their products as per trends to help hotels catch maximum online booking by assisting them in room rate, inventory and property management across 400+ OTAs, including Booking.com.

For marketing related queries, contact us at marketing@erevmax.com

About Booking.com: 

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

 
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Arabian Courtyard Hotel & Spa Achieves Remarkable Growth with RateTiger Channel Manager

Press Release
Arabian Courtyard

Dubai, 13 July 2023

Recommends RateTiger Channel Manager for online distribution & revenue management

An award-winning 4-star hotel, Arabian Courtyard Hotel & Spa, situated in the heart of Dubai, United Arab Emirates, has achieved exceptional success by implementing RateTiger Channel Manager. By leveraging it, the hotel has considerably extended its reach, tapped into new source markets, and achieved remarkable growth in bookings.

Arabian Courtyard Hotel & Spa, one of Dubai’s leading luxury hotels, invites guests to experience its renowned hospitality and luxurious amenities. It provides the tourists easy access to Dubai’s iconic attractions, including the Dubai Museum, Dubai Creek, and the vibrant shopping districts. The hotel’s prime location ensures that guests can immerse themselves in the city’s rich culture and experience the true essence of Dubai.

This luxury hotel with 172 rooms, is using RateTiger Channel Manager to manage rates dynamically, inventory and restrictions across all their connected channels from one central dashboard. By seamlessly connecting the hotel with multiple global & regional OTAs, metasearch, and GDS channels, RateTiger has enabled the hotel to maximize its visibility and increase its reach to potential guests.

This 4-star property is delighted to share the remarkable increase in online bookings and revenue following the implementation of the RateTiger Channel Manager. The hotel has experienced a substantial rise in the percentage of online bookings. By utilizing 2-way XML connectivity, Arabian Courtyard Hotel & Spa has improved its visibility across various online travel agencies (OTAs) and specialized channels.

“We have been relying on RateTiger Channel Manager for several years now, and it continues to surpass our expectations. The user-friendly interface makes it incredibly easy to navigate, and the automated inventory management saves us valuable time, allowing us to focus on strategic analysis and revenue optimization. With RateTiger, we can effortlessly manage multiple channels, all within a single, intuitive platform. Also, we are incredibly grateful for the exceptional 24/7 support the RateTiger team provides. We wholeheartedly endorse RateTiger as a trusted partner for hotel channel management. The responsive and reliable customer support they offer is unmatched in the industry. We highly recommend RateTiger to other properties seeking a dependable solution backed by a team that goes above and beyond to ensure success.” – Remarked Mr Tamer Mahmoud, Front Office Manager of Arabian Courtyard Hotel & Spa.

 
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Increasing Direct Bookings with Metasearch – Getting Started with Trivago

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Trivago Blog

Travel planning for most people begin online. With a significant shift in traveller’s behaviour and expectations, hotels can no longer afford to take any risks when it comes to online visibility. With direct booking taking a momentum after the pandemic, metasearch has emerged as an important tool for hotels to attract guests to their website.

Table of Content:

What is Trivago?

With more than 95 million unique monthly visitors and an average of 70% viewability, Trivago is one of the largest metasearch engines for hotels. It processes 4 million search results per day comparing 900000+ hotels information and pricing. An up-to-date profile on Trivago helps with appearance and makes a hotel stand out in its own ways, capturing maximum travellers attention.

It acts as a price aggregator where hotel room prices from various travel sites are shown, when a user searches for accommodation.

trivago-com-Compare-hotel-prices-worldwide - Image 1

Trivago is one of the largest metasearch engine for hotels

Today, in our collaborative endeavor with HotelMinder, we will discuss increasing direct bookings with Trivago. 
 

Why do Hotels Need to be on Trivago?

75% of hoteliers using Trivago have claimed it to be a relevant marketing channel for their hotels.

  • Trivago offers a platform to make an impression to your potential guests and attract them to your brand site for direct booking.
  • You can compete with OTAs by advertising your direct rates and save on booking commissions.
  • A property with a booking engine integrated with Trivago can receive direct bookings on its website while owning guest information.

Register Your Property on Trivago for Free!

  • Get started by creating your profile on Trivago Business Studio.
  • Enter your details like name, contact number, email address to create your profile.
  • Once the profile is ready, enter the name of the property in the search box to claim your listing and you are ready to go!

trivago-Business-Studio 2

It’s very likely your property already has a listing on Trivago

The best part of listing on Trivago is that it follows the same process for registering any property: independent hotels / guest house / B&B / hotel groups or any other kind of accommodation. Plus, you can also claim and manage multiple properties from a single Trivago account.

What is Trivago Business Studio?

Trivago offers a marketing platform for independent hotels called “Business Studio”. It currently operates in 12 languages across 22 local platforms around the world.

This platform provides a number of apps to help manage profile’s content, monitor online marketing performance, track online reputation, analytics and promotions – with no charges or commissions.

The key benefits of using Trivago Business Studio are:

  • Make hotel profile management on Trivago easy and simple.
  • Increase your digital visibility by making Trivago your online marketing channel.
  • Monitor your online reputation by tracking ratings and reviews via “Guest rating app”.

According to Trivago’s research, 75% of registered hoteliers who regularly use Trivago Business Studio find Trivago to be a relevant marketing channel for their property.

How does Trivago work?

In simple terms, Trivago works on an e-commerce business model where the company provides services to the travellers via internet.

Most people picture Trivago as a platform that works with various booking sites including OTAs, hotel websites, along with hotel chains and groups comparing millions of accommodation deals to provide visitors the best match for their needs. But, it is a lot more than this.

This extensive company operates under 3 different business models:

Aggregator Business Model

Trivago works as an aggregator by collecting data of different suppliers including hotels, car rental services, flights, etc. Under this model, Trivago works by processing and fine-tuning the data collected to bring value out of it.

Categorizing the data under location, region, rates, and other criteria – Trivago presents it to the end user to assist them plan their travel.

Trivago image

Trivago recommends users the OTA with the best value

 

Advertiser Business Model

This model is the main source of revenue for Trivago. The company operates on the “Cost per Click” mechanism. Though listing your property on Trivago is 100% free, but simply listing it won’t help you get bookings. To get bookings, your hotel must be ranking on top few positions and this calls for running ads.

Trivago charges the hoteliers every time a user clicks on the advertisement. Displaying the best possible rate, it helps the hotel make its presence on the highest click-through-rate, increases the chance of receiving a booking and brings in revenue to both the hotels and its own channel.

Subscriber Business Model

This model of Trivago is for the Pro business users who agree to pay a subscription fee to avail the advanced features of the Business Studio. The PRO features help the hotels compete better with the likes and rankings of the property on popular Online Travel Agencies like Booking.com, Agoda, MakeMyTrip, etc.

The company claims that the hotels using the PRO package experiences 21% more clicks and 45% increased bookings in comparison to regular users.

Apart from this, Trivago also provides subscribers to showcase their listings through display advertising. The branded messages appear across trivago. Many properties use this feature to increase awareness and highlight special offers.

What is Trivago Rate Connect

With 500,000+ properties listed, Trivago’s business model provides your hotel a competitive edge over competitors with exclusive data, advanced marketing features and Rate Connect.

Trivago developed Rate Connect, an app that enables you to list your website rates directly on Trivago and pull in direct bookings via your hotel’s website.

All your hotel needs to have is a booking engine and a connectivity partner to be eligible to use this perfect blend of direct and indirect booking via Rate Connect.

 
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Attract Frequent Travelers with Expedia Group Members Only Promotions with RateTiger

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Expedia Group Member Only

Expedia Group Member travelers tend to spend more, stay longer, and book more often than non-members. You can target these high-value guests by using Members Only promotions. Members Only promotions offer exclusive deals to over 100 million members across all Expedia Group sites.

Recent Expedia Group research tells us that discounts remain a compelling motivator for travelers looking to book, and they play an important role in fueling the return to travel.

  • 65% of travelers said they use a pricing filter when searching on a travel booking website.
  • A room discount would make 50% of travelers more likely to book an extra night.
  • 30% of travelers considering their first trip after the global pandemic will consider promotions and discounts when choosing their lodging options.

Why Expedia Member Only Deals?

While travelers are searching for discounts, designing a promotional strategy that delivers a strong return on your investment is more important than ever. Using a Member Only promotion is a great strategy to target your promotional offer to the best possible audience and improve your visibility in search.

Target High-Value Guests

Expedia Group members, on average, book twice as many nights and spend twice as much as non-members. They are also more frequent travelers. Over 60% of travelers in Expedia Group loyalty programs stated that they expect to travel several times a year.

Stand Out in Search Results

Each Member Only promotion receives an exclusive badge that helps you stand out in traveler searches. The Members Only badge adds additional visibility to your listing among your competitors in traveler searches.

Ready to Get Started?

Manage your Expedia Group Members Only promotions directly from RateTiger. Simply open the Promotions page and create your Member Only Deal.

For assistance, please contact your account manager at support@erevmax.com.

 
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Ewan Hospitality Group Recommends RateTiger Channel Manager for Revenue Growth

Press Release
Ewan Hospitality

Ajman, 13 June 2023

Experience 35% increase in occupancy by leveraging RateTiger Channel Manager

Ewan Hotels & Resorts, an amazing marque in the Northern Emirates, Ajman, recommended RateTiger to manage online channels and distribution connectivity. This iconic symbol of Ajman property has been using RateTiger Channel Manager since last one year to update rates and inventory across online sales channels and receive reservations into their PMS.

Ewan Hotels & Resorts are known for providing a unique blend of traditional Arab hospitality. They believe in “Live Life King Size” with minimum expenses. They believe that creating a warm and welcoming atmosphere is the key to making guests feel at home and comfortable during their stay.

This luxury property witnesses a 35% occupancy growth by leveraging RateTiger Channel Manager. Over one year, this property has increased its visibility with RateTiger by using 2-way XML communication with OTAs and specialized channels to promote additional bookings.

“Since implementing RateTiger Channel Manager, we have seen a significant increase in bookings across multiple sales channels. We have streamlined our booking and reduced the risk of errors. We are confident this platform will continue to be a game-changer for our property. We are thrilled to announce that our upscale property has achieved a 35% increase in occupancy by leveraging RateTiger Channel Manager. The user-friendly interface has enabled us to manage our time and resources efficiently. At the same time, the market intelligence reports have given us valuable insights into our OTA spread and allowed us to update our rates and inventory to stay competitive.” Remarked Mr Rakesh Tripathi – General Manager, Ewan Hospitality.

“We would like to thank the RateTiger support team for their 24*7 exceptional service. We highly recommend other properties looking for reliable and responsive customer support to consider RateTiger for their hotel channel management needs.” – Added Mr Rakesh Tripathi – General Manager, Ewan Hospitality.

Along with being a seamless hotel channel manager, RateTiger also provides booking engine, rate shopper, website design and digital marketing solutions to hotels worldwide. It offers 99.5% system uptime and is security certified under ISO and PCI.

Rakesh Tripathi - Ewan

Mr Rakesh Tripathi

General Manager, Ewan Hospitality

 
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Unlock Your Hotel’s Potential with Google Hotel Ads: A Step-by-Step Guide

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Google Hotel Ads

Google Hotel Ads is today accounting for almost 60% of all metasearch reservations and is an essential part of any hotel distribution and direct booking strategy. In this article, you are going to learn about how to set up your hotel on Google My Business to take advantage of the free booking links. To find out how to best enhance your hotel business marketing on Google, start here.

Table of Content:

Planning to buy a new gadget? Or looking for a new book recommendation? Or News?

Great! Where do you start? Unsurprisingly it is Google. Right?

Google has become synonymous with search whenever anyone is looking for any product or service, or even knowledge. 9 out of 10 people begin their query on Google. And when it comes to hotels, Google contributes over 50% of direct bookings through organic referrals and paid marketing. If we add this to paid marketing by OTAs which have for years remained among the top spenders on Google and control 75% of the keywords clicks – Google’s dominance in the hotel booking space is clearly something that cannot be ignored. It is one of the simplest and easiest ways to mark your digital presence.

In 2010, Google jumped into the hotel distribution space with “Google Hotel Finder”, which today, as Google Hotel Ads, has become the largest Metasearch channel accounting for 57% of the total hotel bookings via Metasearch. With direct booking gaining momentum after the pandemic, metasearch has emerged as one of the most important channels for revenue managers. Thanks to its continuous feature update like Check-In Date Multiplier, the bid management has also become much more appealing.

A search for hotels on Google

Today, in our joint effort with HotelMinder, we are going to bring you the step-by-step guide to not only list your hotel on Google but also rank on it.

What is Google Business Profile?

Google Business Profile (previously called Google My Busines) is a free business listing tool by Google for companies to list their business on.

It gives the business owners (hoteliers in this case) a platform to create an online profile and present their hotel brand on Google search and on Google Maps, free of cost.

Why do Hotels Need to be on Google?

    • With free booking links, you can appear across Google when users search for hotels.
    • Builds a sense of trust among travellers for the hotel via ratings and reviews.
    • Connect with more travelers and drive direct bookings at a much lesser cost.
    • Share your hotel’s physical address to be visible to local customers.
    • Increase your booking opportunity with a genuine business profile.

List Your Hotel Business on Google in 3 Simple Steps

1. Create Your Google Business Profile to Increase Visibility

Go to https://www.google.com/business/ and sign in with your business (hotel’s) Gmail address. If you don’t have a Gmail id for your business, then create one.

Once done, enter the details of your hotel, like name, address, location, contact number, description, services offered, and so on.

Fill in all the details that are apt for your hotel. In case there is already a business profile of your brand, then it’s time to verify it. Google needs to know if you are the actual owner or manager of the business or not.

Tip: Users trust Google! Win Google’s trust by verifying your hotel and prove its authenticity and legitimacy.

A Google My Business listing means more visibility on Google

2. Share Your Room Rates on Google to Attract Direct Bookings

Now when you have created and updated your business profile, it’s time to share the room rates to drive in direct booking. Once you share the rates with Google, free booking links will automatically show up along with your profile. There are 2-ways to enter prices in your business profile:

    • Your hotel connectivity partner (Channel Manager, Booking Engine, Central Reservation System) that you are using is integrated with Google and automatically shares the prices with Google.
    • You enter the prices manually in your Google My Business Profile and keep updating at regular intervals.

Either way, you choose to share room rates, do ensure that your feed price is updated whenever your room prices change on your website.

3. Start Google Hotel Ads (Optional)

Now, when you have created your business profile on Google and have free booking links generated, how about exploring the largest Metasearch of the hospitality industry – Google Hotel Ads.

Let’s see what Google Hotel Ads is and why it has become an essential tool for hoteliers.

What is Google Hotel Ads?

Launched in 2010, GHA is a hotel Metasearch engine like Trivago or TripAdvisor that acts as an aggregator listing hotel rooms and prices across different platforms. While it is very similar to Google PPC, Google Hotel Ads supports rich media, short descriptions, room rates, availability and direct booking links.

With Google Hotel Ads, guests can book your hotel directly on Google

In short, it is that part of the travel ecosystem that paves a direct way to reach the travellers and help them book their stay without moving to any third-party sites or OTAs. Being the largest Metasearch of 2022, it is no surprise why Google Ads is an essential component of a hotel’s digital marketing strategy.

How does Google Hotel Ads Work?

Just like any regular ad campaigns, you pay Google Hotel Ads to show your hotel to the customers. It is a paid strategy to reach targeted travelers. There are three different pricing models to choose from:

    • PPC (Pay per Conversion): You are charged when a traveller books a stay.
    • PPS (Pay per Stay): You are charged only after a traveller completes the stay. (This is a special model introduced during the time of Covid19)
    • CPC (Cost per Click): You are charged every time a traveller clicks on the ad, irrespective of whether they make a booking or not.

How to Get Started with Google Hotel Ads?

To start an effective ad, a hotelier needs 3 things:

    • A Google My Business account
    • A Google Ads Account
    • A Connectivity Partner

The first 2 accounts are a must to run any Google ad. A connectivity partner is an exception to GHA because it needs a third party for the free flow of ARI information to your ads to show the real-time room rates and availability to the customers.

As mentioned above, the connectivity partner can be your hotel Channel Manager or distribution partner.

Google Hotel Ads visibility on Google Search

If you are an existing Google Hotel Center partner and you’re participating in Hotel Ads, you’re automatically eligible to show free booking links. Any of the pre-existing properties in the hotel campaign or ad feeds are eligible for free booking links without any additional cost.

If you don’t have a Hotel Center account but are willing to start with Google Hotel Ads and free booking links, you got to fill out the interest form.

Explore the Marketing Potential of Google Hotels

Getting started with Google is a win-win deal for both the hoteliers and the travellers. Hoteliers get to build their online presence on Google Search through Google Ads, Google Maps, Google Assistant and more.

Travelers get the ease and comfort of hotel search and bookings directly from Google without hovering through multiple sites in search of the best deal. With the travel industry pacing up to normalcy, it is a must for hotels/motels/lodges and hotel chains to get started with Google to pull in maximum bookings.

 
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Magna Hotel and Suites, Nairobi Experiences Revenue Growth with RateTiger 

Press Release
Magna Hotel & Suites RateTiger

Nairobi, 16 May 2023

Recommends RateTiger Shopper & Booking Engine for all-in-one online distribution  

Nairobi-based Magna Hotel & Suites has found the ultimate hotel revenue-management solution with RateTiger. This 4-star property has been using the RateTiger Shopper for rate intelligence and projection on market trends, adding value to its overall revenue strategy.

Along with it, this luxury hotel also uses RateTiger Booking Engine & Global Distribution System an overall convenience in online distribution and revenue growth.

The user-friendly interface of the Rate Shopper has proven beneficial for Magna Hotel by increasing efficiency in performance and reducing the time spent on management. The market intelligence reports provided by the RateTiger Shopper also offer insights into their OTA (Online Travel Agency) spread, allowing them to update their rates and inventory in real-time.

This luxury property has been experiencing increased connectivity and direct income facilitated by the Rate Shopper, Booking Engine, and GDS contributing to improved revenue performance and guest satisfaction.

The distribution and revenue management team of the hotel can optimize their revenue strategy and drive direct bookings by effectively managing rates, inventory, and promotions across online distribution channels.

“We have been using Booking Engine, RateTiger Shopper and GDS for the last one year. RateTiger provides up-to-date industry news, forecasting trends and strategy recommendations, fast customer service and keeps us market ready. Pooling inventory to deliver ARI updates, including system repair and update exercises, increases our communication with our other channels.” – Commented Ms. Wanjiku Mungai, Management, Magna Hotel & Suites, Nairobi.

“Team RateTiger provided hands-on assistance and quickly assisted in problem-solving with the RateTiger solutions. The seamless and interactive training about RateTiger solutions helped us to facilitate efficient onboarding.” – Summed up Ms. Mungai.

RateTiger Shopper is a revenue management tool that helps hotels maintain rate integrity and the correct pricing on various channels to optimize their pricing and revenue strategies.

The 4-star luxury Magna Hotel & Suites uses RateTiger Booking Engine to capture direct bookings from their website, reducing the dependency on OTAs and third-party channels. Along with it, it helps them seamlessly manage their room rates across all platforms.

After using RateTiger Shopper and Booking Engine, Magna Hotel & Suites now looks forward to connecting with other member-partners on the GDS network and maximizing on other RateTiger products.

 
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