Author: Antara De

Mobile bookings are booming! In today’s digital world, travelers increasingly use smartphones for convenient trip planning. At Expedia Group, 54% of bookings now come from mobile devices*. Effective mobile promotions on Expedia Group are essential to seize this growing market. Let’s discover the best ways to boost your presence on their mobile platform.

Promo API Integration

Expedia Group has streamlined the creation and management of mobile promotions directly from your RateTiger account. Here’s a step-by-step guide: 

• Log in to your RateTiger account and choose the promotion you wish to create, manage, or deactivate. 
• Specify the audience as mobile device users. 
• Configure the remaining parameters for the promotion and proceed with submission. 

Get Started Today!  

Don’t miss out on the opportunity to capture the attention of Expedia Group’s vast mobile user base. 

Log in to RateTiger now and embark on a journey to create enticing mobile-only promotions for Expedia Group travelers. By employing these options, you can enhance your visibility and drive bookings among the growing community of mobile-centric travelers.  

*Based on Expedia Group internal data, 2023 

TeamRateTiger makes a big splash at ATM 2024!  Held from May 6th to 9th at the Dubai World Trade Centre, ATM 2024 was a hive of industry insights, connections, and innovation. Just like last year, RateTiger by eRevMax was proud to be a part of this leading international travel and tourism event.

As we wrap up the month, but the electric energy from the Arabian Travel Market 2024 is still buzzing through the eRevMax office. It wasn’t just a show; it was a four-day journey of innovation, connections, and industry excitement. We left the Dubai World Trade Centre feeling energized, inspired, and eager to share our experiences with everyone!

The Arabian Travel Market 2024 brought together over 2,300 exhibitors from 160 countries and attracted around 46,000 attendees. This year’s theme, “Empowering Innovation: Transforming Travel Through Entrepreneurship,” highlighted the transformative role of innovation and entrepreneurship in the travel sector. This represents a 15% year-on-year increase in attendees compared to ATM’s landmark 30th edition, setting a new record for the show and demonstrating the strength, resilience and momentum of the global travel and tourism sector.

About ATM Dubai 2024

ATM 2024 was honored to welcome His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai. His presence added a touch of prestige to the event, reminding us of the importance of the travel and tourism sector in our region.

This year, the Arabian Travel Market (ATM) 2024 was not just a gathering but a platform for inspiration and change. Focusing on “Empowering Innovation: Transforming Travel Through Entrepreneurship,” the event showcased visionary entrepreneurs across sectors such as aviation, hotels, hospitality, and public attractions. Their stories and achievements underscored the pivotal role of innovation and entrepreneurial spirit in shaping the industry’s future, leaving us all inspired and hopeful.

RateTiger by eRevMax at ATM Dubai 2024

 We made a splash at ATM Dubai 2024. Our booth attracted a steady stream of hoteliers eager to explore how RateTiger could empower their businesses.

RateTiger Channel Manager simplifies hotel distribution for managing all channel connections. Hoteliers were impressed with the potential to streamline their distribution efforts and ensure optimal hotel visibility across various OTAs.

Furthermore, we showcased our RT3.0 and SeeBooking Booking Engine. Attendees were particularly interested in the capabilities of the automated rate management system, which utilizes real-time data to suggest optimal pricing strategies. This resonated with the focus on innovation and transformation, as hoteliers increasingly seek data-driven solutions to maximize revenue.

Beyond product demos, ATM Dubai provided RateTiger with a valuable platform for building connections. We had numerous fruitful discussions with hoteliers from diverse regions, gaining valuable insights into their specific needs and challenges. This aligns perfectly with our commitment to empowering hoteliers through innovative solutions.

By understanding the evolving landscape of the travel industry, RateTiger can continue to develop solutions that meet customers’ ever-changing needs.

In the competitive world of online travel, offering the best price is crucial. According to recent data, 60% of travelers prioritize getting the right price* when choosing an online travel agency. This highlights the importance of keeping your rates competitive to capture more bookings.

Why Competitive Rates Matter 

Travelers are savvy; they compare prices across multiple platforms before booking. Offering your most competitive rates to high-value travelers is essential for: 

• Price Transparency 
• Brand Visibility 

Automatic Rate Match: The Solution You Need 

Automatic Rate Match (ARM) can help you stay ahead of the competition by automatically adjusting your rates to match other online travel agency booking websites. Here’s how ARM can benefit you: Simple, Transparent, Flexible.

Optimize Your Pricing 

• +3.7% Average Daily Rate 
• +16% Visibility 
• +9.3pp Offer Strength Score 

Increase Your Revenue 

• +15% Revenue 
• +11% Net Room Nights 
• -5.6% Average Rate Adjustment 

Save Time 

• 3 Hours Saved Weekly: Focus on other important tasks. 

Real-World Success Story 

Corinna Mare Suites & Studios activated ARM to boost offer strength. 

• Opportunity: Recover the offer strength score that dropped due to the Booking Sponsored Benefit Program and overcome a sales slowdown. 
• Results: After 6 weeks of using ARM, the offer strength score recovered to its previous level of 99, with a +21pp increase. 

How to Get Started with Automatic Rate Match 

Log in to Expedia Partner Central now and follow the simple steps to activate ARM.  

Take Control of Your Rates 

ARM makes it easy to keep your rates competitive, ensuring you reach more travelers and drive more bookings. By leveraging ARM, you can: 

• Increase your visibility 
• Optimize your pricing 
• Boost your performance 

For detailed guidance on opting into ARM, tracking adjustments, and maximizing your success, please contact your account manager at support@erevmax.com. 

*2023 Expedia Group Traveler Value Index Hotel Industry Highlights. 

The travel industry is hotter than ever! With people starting to explore after a period of restrictions, booking platforms like Booking.com are experiencing a surge in demand. This is a fantastic opportunity for accommodation providers to expand their reach and attract new guests.

Here’s why you should consider listing your property on Booking.com:

• Booking.com boasts over 6.6 million properties listed and attracts a billion reservations—that’s a huge pool of potential customers!
• Over 40% of newly listed properties secure their first booking within a week, so you can start seeing results quickly.
• Link your property with Booking.com through the user-friendly RateTiger dashboard for effortless management: https://join.booking.com/.

Why opt for Booking.com?

• Access to new revenue streams
• Cutting-edge security measures
• User-friendly interface and ongoing assistance

Ready to join the travel boom? Sign up with Booking.com today through RateTiger and unlock a world of new bookings!

For any questions, feel free to reach out to our support team at support@erevmax.com.

Let’s make travel exciting again!

Nowadays, reaching high-value travelers is crucial for hoteliers. But how do you stand out amongst a sea of options, especially for those hard-to-reach guests who can significantly improve your occupancy rates?

Introducing Accelerator: Your Pay-Per-Stay Visibility Solution

Accelerator is a powerful model of Expedia Group that helps hotels increase their exposure to millions of travelers across our well-established travel brands and extensive B2B network. This network reaches travelers through nearly 60,000 businesses worldwide, giving you unparalleled access to potential guests.

Here’s How Accelerator Benefits Your Hotel:

Pay-per-stay model: With Accelerator, there’s no upfront cost! You only pay your chosen additional compensation when guests book and complete their stay at your property. This means you can increase your hotel’s visibility without any financial risk.

Enhanced visibility: Your business will be seen by more travelers through prominent placement in search results, leading to a significant increase in bookings.

Reach high-value travelers: Tap into our vast network of discerning travelers seeking hotels like yours.

Improved occupancy: Fill those empty rooms and boost your net room nights and gross booking value. Hotels using Accelerator have seen an average increase of ~20%!*

Ready to Take Your Bookings to the Next Level?

Accelerator is a win-win solution for hoteliers. Increase your visibility, attract high-value travelers, and pay only for successful bookings.

For assistance, please get in touch with your account manager at support@erevmax.com.

*Source: Expedia Group, first-party data, 2022

ITB Berlin 2024, held from 5 – 7 March, opened with a highly positive outlook for the future. The leading travel industry brought global trends, leading experts and the latest best practices to the ITB Berlin Conference 2024 under the subtitle “Pioneer the Transition in Travel & Tourism. Together“. 

ITB Berlin once again brought together industry leaders, innovators, and enthusiasts from around the globe to discuss the latest trends and technologies shaping the future of travel. Like every year, RateTiger by eRevMax exhibited at this world’s largest tourism trade fair, which was very successful.  

Let’s dive into the highlights of ITB Berlin 2024 and explore the impact of our presence at the event. 

“Pioneer the Transition in Travel & Tourism. Together” 

In 2024, ITB Berlin continued its legacy of shaping the future of the travel industry and restated its status as the premier global platform for business, innovation, and networking. The slogan of the ITB Berlin Convention, the industry’s leading think tank, is ‘Pioneer the Transition in Travel & Tourism. Together‘.  

With nearly 100,000 attendees, ITB Berlin 2024 exceeded expectations despite strike circumstances. More than 5,500 exhibitors from 170 countries occupied 27 exhibition halls.  

This year, around 3,200 accredited journalists from 103 countries and over 300 bloggers reported on ITB Berlin.  

RateTiger by eRevMax at ITB Berlin 2024 

Though the ITB Berlin is already over, the impact of Team RateTiger’s presence was unforgettable. It has already been 2 weeks since ITB finished, and the whole office is still discussing ITB Berlin (Internationale Tourismus-Börse Berlin). During this 3-day event, numerous visitors stopped by our stand. We met industry leaders and hoteliers through panel discussions and one-on-one meetings. By sharing insights, best practices, and success strategies, we helped cultivate a spirit of collaboration that will continue to drive the industry forward. 

A memorable moment occurred on Day 2 when we had the privilege of meeting with the Expedia team. It was a truly unforgettable experience for RateTiger by eRevMax, as the Expedia Group proudly awarded us the esteemed 2024 Elite Partner Status. This recognition is not only a testament to our dedication and hard work but also a milestone that we will treasure for years to come.  

We are truly grateful for the overwhelming response from clients, visitors, and friends during the event. Witnessing the buzz surrounding RateTiger products- Channel Manager, Booking Engine, and Shopper was inspiring. It was gratifying to hear how these tools have helped them effortlessly increase their revenue. Knowing that our solutions are making a positive impact and simplifying operations for our clients fills us with pride and motivates us to continue innovating and delivering excellence. 

Overall, the event proved to be a perfect platform for gaining insights into the latest advancements in artificial intelligence (AI) through the ITB Innovation Radar. It provided a valuable opportunity to explore the cutting-edge technologies shaping the future of the hospitality industry. Building on our success, we’re excited to adapt our products and strategies to match industry trends, ensuring continued growth in our business. 

Our Next Stop 

After a successful ITB Berlin 2024, team RateTiger will be glad to see you at the ATM Dubai: Visit us at Travel Technology Hall 4, Booth TT4102, held in Dubai from 6 – 9 to May 2024. 

See you soon…