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3 Next-Gen Hotel Tech Trends that may Dominate 2022

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While there’s plenty of innovation happening on the hospitality technology front, there are a few that stand out. The big brands are still capable of dictating the direction of the industry at large. However, small and medium-size players are making equally big strides, influencing the segment in a deeper way.

This means that it’s important to keep tabs on what’s happening with established players as well as smaller innovators. Let’s look at the top 3 next-gen technology trends in the hospitality industry that we should look out for in 2022.

  1. Booking technologies that are built on optimization and efficiency

    Technological progress has long been a part of the hospitality industry, and online booking technology is a part of the same conversion. For example, you can use this platform to automatically sync all of your business accounts and bookings. Besides, you will have access to features that allow you to have an overview of all your properties on one screen. This can be useful for those who operate several establishments around the world.The latter feature is crucial for those who are always on the go and don’t have time to manage all their bookings manually. Another benefit of booking technology platforms is that they are extremely easy to use. Not only that, but they also provide detailed reports about your business operations and help control every single aspect of it.


  2. The increased reliance on all-in-one solutions

    In 2022, the hospitality industry will be ruled by solutions that integrate multiple capabilities, which not only bring cost-saving opportunities for businesses but also provide ease of management, higher efficiency, and greater productivity. With the help of SaaS and traditional software technologies, hotels can run booking systems, check-in services, and other useful programs in a fast and efficient manner without spending too much time on management and maintenance.

    One of the most popular software solutions used by hotels today is RateTiger Channel Manager. The company provides online distribution, channel connectivity, market intelligence, and revenue management solutions for any size hotel ranging from economy properties with a few rooms up to luxury five-star resorts. In addition, RateTiger allows hotels to manage reservations, inventory control, room rates, marketing campaigns, and other business operations via a single portal.

  3. Higher priority to cyber security

    While going digital and moving to the cloud has benefits in abundance, it also comes with several challenges, including cyber threats. In fact, cyberattacks are on the rise. Every year there are more data thefts and ransomware attacks. Data leaks happen more often and can result in big losses for companies.

    Unsurprisingly, cyber security issues will be a hot topic in the hospitality industry this year and beyond and is one of the major technology trends in the hospitality industry. It would be a disaster if the full workflow crashes or gets hacked because of ineffective security measures. Security breaches are not only bad for business but also put your customers’ data at risk, thereby calling lawsuits.

    Hotel owners must clearly define the digital security standards and best practices to keep data safe from cyberattacks and breaches. These standards should cover everything from hardware to software to digital storage. Setting up a comprehensive security program for staff and clients alike is also very important. This is exactly what we will see this year.





    Final words

    Here are the top hotel tech trends 2022 in the hospitality industry that will gain momentum and demand our attention. It would include the emergence of blockchain solutions, usage of predictive smart systems, virtual reality tours, and a wider prevalence of smart recognition technology. These trends will take the hotel bookings a step forward towards a totally transformed hospitality industry entirely driven by technology and personalized experiences.

 
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RateTiger Awarded Expedia Group 2022 Elite Partner Status.

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Today we are excited to announce we have earned status as an Elite Connectivity Partner for 2022 with Expedia Group. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve travelers better and grow your business on Expedia Group’s travel platform.

You can count on our Elite software connection to take you to the next level this year. We qualified for Elite Partner status because of our commitment to:

  • Improving traveler experiences on Expedia Group websites
  • Enabling a wide range of tools and capabilities integrated with the Expedia Group travel platform
  • Providing a quality connection with a reliable user experience
  • Ensuring a streamlined onboarding experience and high-quality support for properties
  • Empowering business growth for our clients on Expedia Group websites

The Expedia Group Connectivity Partner Program recognizes and rewards top connectivity providers for maintaining high-quality software connections to the Expedia Group travel platform and helping lodging properties grow their businesses. There are two status tiers: Elite is the top tier status, followed by Preferred. Only 11 companies qualified for Elite status this year, with over 400 global connectivity providers eligible.

We are proud to share this news, and we look forward to providing more value to you in the year ahead. Thank you for your partnership.

Get connected with Expedia Group.

You can reach millions of travelers every day on Expedia Group’s websites through our advanced connection.

Learn more about Expedia Group

 
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Reflections On 2021 Hotel Industry

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The hospitality industry took the biggest blow from the Covid-19 pandemic. With demands being deleteriously minimized, hotels were facing both a disaster as well as a crisis. While the hoteliers did not know how to proceed and grow further, nor could they do anything about the COVID-19 situations. The primary focus of the whole world was the safety of people, which included social distancing and isolation that brought a massive hit on the hotels. Fast-forwarding to the beginning of 2021, new hopes arose with new beginnings and the world started adapting to the new normal.

What was this new normal for the hospitality industry?

Showing their true fidelity towards society, hoteliers came out with solutions beyond belief in helping society receive some amount of relief from the worries. The hospitality industry started changing at a rate like never before. One of the largest and most influential industries was on the rise once again and this time it was different.

The world transformed from physical to a whole new digital realm and hoteliers wasted no time in adapting to the same. Below are a few transformations that hoteliers went through to aid in the COVID recovery situations:

1. Going Contactless like never before

With snail-paced re-opening of businesses with restrictions-imposed post lockdown, hotels ensured and adopted contactless ways for their daily operations. These methods helped them to minimize physical contact and prevent transmission of the virus. With the world moving everything online, starting from buying groceries to clothes online, hotels shifted to online bookings where Hotel Channel Managers played a crucial role in re-defining the hotel operations worldwide.

2. Creating real experiences of virtual events

Being away from the normal aspects of life which existed before the pandemic, people longed to get back into the mass or be in the presence of other human beings at least. With physical contact being restricted, the only way was to adapt to virtual events.
Hotel technologies were widely used for virtual events to be held which also helped in promotions of hotels that were still striving to stay afloat in the market.

3. Social Media – the only open-source of socialization

Individuals resorted to social media as one of the means of recreation. Surprisingly, the hotels have also adapted to it. Unknowingly it became vital for hotels to reach customers and tell them how they were adapting to the post-COVID situations. Promoting and marketing on social media platforms like Facebook and Instagram increased on a large scale.

4. Mobile friendly to reach everyone everywhere

After the ubiquitous influence of work-from-home, the only device individuals never let go of their hands was and still is their smartphone. Hoteliers turned to hotel technology and went for mobile-friendly apps and websites. This is turn, allowed them to be present in the sights of potential customers by being available on all platforms and all screen sizes.

5. Sharing their stories in the form of blogs

Letting customers know about how they were adapting to the restrictive ways and yet trying to bring out the best of the situation was a crucial part. By writing blogs, hotels not only allowed customers to become aware that they were opening up in new forms but also made customers feel safe assuring them of how they are following COVID protocols and keeping the property sanitized and safe for them to visit.

6. Free bookings and cancellations

With unpredictable lockdown situations, customers were living in constant fear of not being able to go on that long-awaited trip they had planned for. The customers were in a constant dilemma about what if they could not go on the trip and loose the booking money. But hotels did not disappoint their customers by offering free cancellations for bookings.

Conclusion

With freedom becoming the new luxury, there is no doubt; the hospitality industry is going to get bigger & better with time. Though it will take a while to bounce back to pre-covid situations, it is very important for hotels to remain updated with the newest technologies and be ahead of the game.
Contact Us to know more about smart hotel technology. We can help you reach out to more guests to gain a bigger share of the online bookings and revenue.

 
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The Tomorrow of Hotel Industry – 2022

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Present-day travelers are searching for more sterling experiences when they travel! They are ready to compromise conventional formalities for a more covert relation with freedom as Freedom has become the new luxury in post-COVID situation and Hotels just can’t keep calm.
With a stronger zest for outdoor memoirs, travelers are no longer taking trips for granted, especially after days and months of postponing and saving for long-awaited trips. Hence, it is more important than before for hotels to stay updated with the newest trends in order to be at the fore of the core.

Upcoming Hotel Trends of 2022 – Not to be missed

Here are some of the upcoming hotel trends of 2022 which will not only allow hotels to score an extra goal but also maintain it in the long-run in terms of technology and sustainability.

1. Integrated PMS

Hotels are always striving to provide guests with a personalized experience. With hundreds of guests as well as numerous rooms to handle, hotels make use of the Property Management System (PMS). It allows them to manage and monitor every booking as well as guest requests, helping hoteliers give their guests the kind of experience they are looking for. By having a PMS, hoteliers can easily manage bookings, guest check-ins & checkouts, assign rooms to guests, delegate housekeeping tasks and payments.
Having an integrated cloud-based PMS will allow hotels to have a seamless inter-departmental workflow. This will help hoteliers to coordinate and automate operations across different departments serving guests better and saving a lot of time.

2. Distribution Connectivity to OTAs and Booking Engine

Now when you have an integrated PMS, it is important to link various third party sales channels and OTAs with it. When potential guests make a reservation for your property on these channels, the booking flows directly from the OTA into your PMS. You will receive detailed data of the bookings which are available on the PMS so that hotels can organize and work accordingly.
It is important to integrate a smart Booking Engine to your brand website for driving commission-free direct bookings. Distribution across all channels can be seamlessly managed through a cloud-based hotel channel manager. And by using a channel manager that integrates with your hotel PMS, you will be able to manage all booking processes centrally from one system. This will keep you always updated of inventory and occupancy status giving a clear picture of actual revenue against targeted budget.

3. Rate Shopping

You are visible to potential guests through multiple touchpoints but are you losing out on reservations in competition to the rates charged by other hotels? If so, you need to get access to real-time rate intelligence data. What rate shoppers do, just like the name suggests, it helps to shop for competitor rates across different OTAs. It not only shows the lowest available rates, but also different rate parameters and room types. This helps hotels in making informed rate strategy and pricing decisions to attract the right guests to their property.

4. Digital Marketing

Marketing hotels on digital platforms has become more important than ever before. Having an effective online presence on social media gives opportunities to interact with potential guests and attract them to your property. Not only is digital marketing vital to your online brand presence, but it can also be a key driver in helping increase direct bookings for your property. Getting your hotel’s digital marketing strategy right is crucial for your revenue goals.

5. Automated Check-in & Check-out

Imagine our hotel is sold out and the queue at the reception is extending and customers getting impatient. Would we not want a streamlined, easy to manage, less expensive and most importantly less time-consuming way out? How about automating the whole check-in and check-out process!
Using the right hotel technology will enable hotels to provide their guests with a seamless contact-less check-in and check-out experience. These tools also allow for guests to order in-room amenities and room service without calling the reception – everything can be done by clicking a few buttons.

 

So, what’s next for hotels?

With the world trying to return to normality, industries are still looking for ways to progress with the help of technology. With a lot of innovation happening all around, it is important for hotels to stay abreast of the new technologies and implement those that can help attract guests to their property and offer a great stay experience.
RateTiger by eRevMax is an advanced hospitality technology provider that has been developing distribution, connectivity and rate intelligence solutions for hotels since 2001. It provides hotels with security certified solutions with real-time, seamless connectivity to make online distribution smooth and easy.

Benefits of RateTiger for your hotel –

. The key USP that RateTiger brings is its user-friendly interface with real-time updates.

. RateTiger Channel ecosystem provides access to volume producing channels world-wide to help expand your brand’s visibility.

. Sell until the last available room by managing all your booking sources from a single platform.

. Explore new local channels that bring in more bookings at lower commissions.

. Increase direct bookings by integrating a hotel booking engine into your brand website.

. Leverage digital marketing to promote your direct channel for driving commission-free bookings.

. Maximize profits by utilizing the right tools that are secure and stable.

. Get access to round the clock support – available in your language at your time.


To know more about potential solutions for your property, contact us today.

 
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