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Bahrain, 6 March 2025
Enhancing online distribution and revenue management through RateTiger’s Channel Manager and Rate Shopper
Farhan Tower, a prominent hotel luxury apartment hotel in Juffair, Bahrain, has significantly improved its online visibility and revenue performance by implementing RateTiger’s Channel Manager and Rate Shopper over the past seven months. Implementation of the RateTiger solution has enhanced d the Average Daily Rate (ADR) and strengthened Revenue per Available Room (RevPAR), solidifying the hotel’s position in the competitive hospitality market.
Elegantly designed apartments with breathtaking 360-degree city and sea views, Farhan Tower offers guests a magnificent experience with a blend of luxury and comfort. The recently renovated luxury apartment hotel stands out with its state-of-the-art wellness center, featuring a hammam, sauna, hot tub, and yoga classes. Ideally located near the Bahrain National Museum and Bahrain International Exhibition & Convention Centre, Farhan Tower is a top choice for travelers seeking comfort with exclusive wellness and family-friendly amenities.
The Revenue Manager of the hotel emphasized the efficiency gained through RateTiger’s seamless integration with multiple Online Travel Agencies (OTAs), allowing for real-time management of room rates and inventory. This integration has streamlined operations, enabling the team to focus on strategic planning and promotional activities tailored to each channel’s performance.
“RateTiger Channel Manager has been instrumental in transforming our online distribution strategy. With its seamless integration and real-time automation, we have achieved better rate parity, improved revenue management, and significantly increased market reach. The ability to update rates and availability instantly across multiple platforms has enhanced efficiency and freed up valuable time for us to focus on strategic initiatives. The support from Mr. Ayman and his team at RateTiger has been outstanding, ensuring a smooth onboarding process and ongoing optimization. We highly recommend RateTiger to any hotel looking to streamline its operations and maximize revenue potential,” – Commented Georgeos Panamkoodan Sunny, the Clustered Head of Revenue and Strategy at Farhan Tower.
By leveraging RateTiger’s advanced automation and data synchronization capabilities, Farhan Tower has minimized manual efforts, ensuring precise control over pricing and availability across all connected channels. This approach has enhanced operational efficiency but also expanded the hotel’s market reach, contributing to its sustained growth.
