In the ever-evolving world of the hospitality industry, staying competitive and relevant is paramount. The key to thriving in this dynamic environment is understanding the changing expectations of travelers and adapting your distribution strategy accordingly. One strategy that can have a significant impact on your business is adding rates and availability on Expedia Group websites a year or more in advance. A recent survey conducted by Expedia Group revealed that 25% of their travelers are comfortable booking their travels more than a year in advance. This trend reflects the changing preferences and priorities of modern travelers. It’s crucial to tailor your distribution strategy to meet these changing demands.
Janet Chen, General Manager at Beimen WOW Poshtel, consulted with her Expedia Group market manager to find new strategies to fill beds in a competitive market. Her market manager recommended a long-term booking strategy: add rates and availability up to 12 months in advance and offer an ‘early-bird’ discount as an extra booking incentive for guests.
After Janet took these steps, she saw a 150% increase in net room nights and a 392% increase in revenue. Read her story here.
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The hospitality industry is a complex ecosystem where managing occupancy rates is constantly challenging. Overbookings and cancellations are two significant hurdles that hotels face in their quest to maintain optimal occupancy levels. RateTiger offers robust solutions to address these challenges, providing a strategic approach to maximize room bookings while minimizing potential revenue loss.
Understanding Overbookings and Cancellations
Overbookings occur when a hotel accepts more reservations than the actual number of available rooms. This strategy is often used to offset the anticipated no-shows or last-minute cancellations. However, excessive overbooking can lead to guest dissatisfaction and operational complications.
Cancellations represent a different challenge. They impact revenue forecasts and directly affect occupancy rates. Effective management of cancellations is crucial to prevent revenue loss and ensure a balanced occupancy level.
Leveraging RateTiger for Strategic Solutions
Real-time Data Insights:RateTiger Channel Manager provides invaluable real-time data on market trends, competitor pricing, and demand forecasts. This data empowers hoteliers to make informed decisions, adjusting rates dynamically to optimize occupancy.
Competitor Analysis and Rate Shopping: By analyzing competitor rates and understanding market demand, RateTiger Shopper assists hoteliers in setting competitive prices, preventing overbookings, and attracting more bookings.
Overbooking Prevention Strategies: RateTiger Booking Engine allows hoteliers to set precise controls to prevent excessive overbookings.
Dynamic Pricing Strategies: Utilizing RateTiger Channel Manager’s dynamic pricing capabilities allows hoteliers to adjust rates based on demand fluctuations, maximizing revenue and occupancy.
Best Practices for Strategic Utilization
Data-Driven Decisions: Rely on real-time data insights RateTiger Channel Manager provides for informed decision-making.
Flexible Pricing Strategies: Implement adaptive pricing strategies to respond to market changes and guest behaviour.
Overbooking Controls: Utilize RateTiger Channel Manager to set limits that balance maximizing occupancy and minimizing risks.
By leveraging RateTiger Channel Manager, Booking Engine & Rate Shopper, hotels can navigate challenges and maintain a balanced approach to maximize occupancy while minimizing revenue loss.
Hotel Channel Manager is a software tool designed to enhance a hotel’s online presence, optimize operational efficiency, and boost revenue and pricing strategies by managing listings on various online travel agencies (OTAs) and other distribution platforms. It can save hoteliers significant time and effort and help them improve their visibility and bookings.
This blog will explore valuable tips and tricks to help you make the most of your hotel’s Channel Manager. Whether you’re new to channel management or looking to fine-tune your existing setup, these insights will prove valuable. However, to get the most out of your Channel Manager, it is essential to set it up correctly and optimize it regularly. Here are some tips and tricks:
1. Choose the Right Channel Manager
Selecting the right Channel Manager is the foundation of your success. Consider factors such as the ease of integration with your property management system (PMS), compatibility with the online travel agencies (OTAs) you intend to work with, and the level of support and training the provider offers. A robust Channel Manager will simplify the management of multiple channels and reduce the risk of overbookings. Recommending the RateTiger Channel Manager solution for several compelling reasons. It offers a range of features to help hotels efficiently manage their online presence and maximize revenue. With RateTiger Channel Manager, you can ensure real-time inventory synchronization and rates across all channels, reducing the risk of overbookings and rate disparities. It offers a user-friendly and intuitive interface, simplifying the process for your staff to handle and oversee your distribution strategy efficiently.
2. Set Competitive Rates
To maintain competitiveness, your rates on your Channel Manager need to align with those of your competitors. Various tools like rate parity tools and OTA Metasearch Engines can help you research your competitors’ rates. Additionally, RateTiger offers Rate Shopper tools, which are software solutions designed to assist you in monitoring and analyzing your competitors’ rates in real-time. These tools provide valuable insights into how your rates compare to those of other hotels in your area, enabling you to adjust your pricing strategy accordingly. Utilizing a Rate Shopper tool allows you to stay competitive in the dynamic hospitality market, attract more guests, and optimize your revenue.
3. Optimize Content and Visuals
Attractive visuals and compelling content are essential for drawing in potential guests. Ensure that your listings on OTAs are rich in high-quality images, accurate descriptions, and up-to-date information about your hotel’s amenities, services, and local attractions. Consistency across platforms is critical.
4. Use Rate Plans and Restrictions
Rate plans and restrictions are essential tools that can help you maximize your revenue while avoiding overbooking. For instance, you can create different rate plans for various guest segments, such as business travelers, leisure travelers, and groups. Furthermore, you can implement restrictions to manage room availability on particular dates or enforce minimum night stays for guests.
RateTiger Shopper is a valuable tool for simplifying and monitoring your competitors’ pricing strategies. This tool lets you make real-time rate adjustments to ensure your hotel remains competitive. By leveraging RateTiger Shopper, you can make informed pricing decisions crucial for maximizing your hotel’s revenue.
5. Monitor Your Channel Manager’s Performance
After configuring your Channel Manager, it is crucial to conduct regular performance monitoring. This practice will enable you to discern which channels deliver satisfactory results and which require enhancements. You can use your Channel Manager’s reporting tools to track your bookings, revenue, and other vital metrics. With RateTiger’s Channel Manager, you can efficiently manage all channels from one platform, benefiting from its 2-way XML connectivity with over 400+ OTAs.
6. Invest in Analytics and Reporting
Leverage your Channel Manager’s reporting and analytics features to gain insights into your hotel’s performance. Analyze booking patterns, revenue trends, and the effectiveness of different marketing channels. Use these insights to make data-driven decisions and adjust your strategy as needed.
RateTiger Insider Tips:
Use a property management system (PMS). A PMS software solution helps hotels manage their operations, including inventory and rates. If you have a PMS, you can integrate it with your Channel Manager to automate updating your list and rates across all channels.
Use a pricing tool. A pricing tool can help you set competitive rates to maximize your revenue. Pricing tools consider factors such as competitors’ rates, historical demand, and upcoming events.
Run promotions. Promotions can attract more bookings and increase your revenue. You can use your Channel Manager to create and manage promotions.
Track your results. It is essential to track your results regularly to see what is working and what is not. You can use your Channel Manager’s reporting tools to track your bookings, revenue, and other vital metrics.
Ensuring the optimal configuration of your hotel’s Channel Manager is a continuous endeavor that demands detailed attention and a willingness to adjust to evolving market dynamics. By choosing the right Channel Manager, maintaining accurate inventory, and staying informed about industry trends, you can maximize your hotel’s online presence, increase bookings, and boost revenue. By employing these helpful strategies and techniques, you can fine-tune your hotel’s Channel Manager setup and fully leverage the capabilities of this potent tool.
As the trend of global travel gains momentum, there’s a remarkable opportunity to capitalize on the increasing number of international guests. Whether you are interested in entering emerging markets, enticing visitors from specific countries, or growing your revenue by offering targeted discounts, the solution, known as Country Rates, is here to cater to your needs.
Why Country Rates?
The Country Rate stands out as one of the most impactful pricing solutions for your property. This specialized tool enables your property to extend specific pricing to guests from designated countries and regions.
Notably, nearly 70% of the initial summer searches on the Booking.com platform are focused on international accommodations.
Properties can capitalize on this heightened demand and ensure revenue by providing targeted discounts to international travelers, who tend to book earlier and exhibit fewer cancellations.
How do Country Rates work?
Country Rate is a feature used by hotels to establish specific room rates tailored to different countries. It serves as a means to provide special pricing or discounted rates to guests from targeted markets.
The discounted rate is exclusively visible to users accessing the Booking.com platform from the countries or regions properties have chosen to focus on. While a minimum discount of 5% is mandatory, properties possess the option to offer a more substantial discount if they wish.
This discount is applicable to all rooms and rate plans within a property, and it synergizes with discounts associated with the Genius program, as well as any other promotions they have configured (except for the Mobile Rates or Limited Time Deal).
Properties retain the capability to allocate up to 30 blackout days per calendar year, during which the discount will not be applicable.
Country Rate’s Global Validity
It’s important to be aware that country rates might not be accessible in specific countries due to prevailing legal or commercial constraints. Kindly take into consideration this limitation when considering the implementation of country rates for your property’s pricing strategy.
What are the Advantages of Offering Country Rates?
Secure revenue by targeting international travelers
International customers tend to book early and cancel less.
Sell your rooms in advance by offering special prices during the festive season.
Boost your visibility on Booking.com.
Offering Country Rates on Booking.com provides an array of benefits, including assured revenue, improved booking patterns, and amplified visibility, all of which contribute to a more strategic and successful approach to your property management.
Navigating to the Promotions tab, you can seamlessly establish Country Rates on Booking.com from your RateTiger Dashboard.
Read here to learn about Country Rates and how to set them to your existing room rate plan.
The Mobile Rate is an exceptional performer among various successful pricing products. This highly effective tool is designed to cater to mobile device users, allowing properties to offer discounted rates. Embracing this feature showcases its relevance in today’s mobile-centric booking trend. In the booming mobile market, leveraging the Mobile Rate is important for business growth and a competitive edge.
Over half (59%) of all reservations on Booking.com originate from mobile devices; capturing this market is vital for business growth. Mobile-friendly strategies like the Mobile Rate can boost reservations and ensure success in the evolving travel landscape.
How do Mobile Rates Work?
Mobile Rates: Discounts are visible on Booking.com mobile app or site.
A minimum 10% discount is required, but properties can offer mobile users a more considerable discount.
The discount applies to all rooms and rate plans, including the Genius program and other promotions (except Country Rate or Limited Time Deal).
Up to 30 blackout days per year, with no discount on those days.
Benefits of Mobile Rate
On average, properties that offer a Mobile Rate see:
3% more click-throughs from search results
24% more customers making an attempt to book
22% more bookings from mobile customers
Mobile Rates effectively target and attract a growing segment of travelers. Properties must have this option to avoid losing out on significant demand.
If you do not have a Mobile Rate on Booking.com yet, you can easily create one from your RateTiger dashboard.
For more information and step-by-step setup instructions, refer to this detailed article.
Contact us to fulfil your connectivity requirements and maximize your online earnings.
In this highly competitive landscape, hospitality businesses must constantly innovate and embrace cutting-edge technologies to meet the ever-changing needs and expectations of modern travelers. One of the most effective strategies embraced by modern hotels is dynamic pricing. This innovative approach has revolutionized how hotels determine their rates, allowing them to optimize revenue while delivering value to guests. According to booking.com, 43% of travelers will use virtual reality to inspire their vacation choices. Additionally, recent statistics indicate that the global hospitality market is witnessing rapid technological advancements, making it imperative for hotels to adopt innovative strategies.
In this blog post, we will introduce a new feature of RateTiger Channel Manager that allows you to create a customized pricing strategy tailored to your hotel’s occupancy levels, ensuring the perfect balance between supply and demand. With the system, it can effortlessly maintain specific pricing models during high and low seasons, weekdays, weekends, and more!
What is Dynamic Pricing?
Dynamic pricing refers to flexibly adjusting prices based on various factors such as demand, market conditions, and customer behavior. Instead of relying on static prices, hotels using dynamic pricing use advanced algorithms and data analysis to set the best possible prices for their rooms.
Through Bar level pricing, hotels use sophisticated algorithms and data analysis to set prices for each room type independently. This level of granularity allows hotels to optimize revenue by tailoring prices to individual segments of their customer base rather than offering uniform rates across the entire inventory.
RateTiger Channel Manager’s innovative BAR Level feature takes this concept further by setting prices based on specific room types or rate categories within a hotel’s inventory. This level of granularity allows hotels to maximize revenue by precisely targeting different segments of their customer base.
Advantages for Hotels:
Streamlined Pricing Strategy: Predefining prices and rules based on occupancy levels simplifies the pricing process, ensuring rates are automatically triggered when occupancy meets criteria.
Automated Rate Triggers: Prices are adjusted automatically based on occupancy, allowing hotels to respond swiftly to fluctuations in demand and optimize revenue during peak and off-peak periods.
Revenue Optimization: Dynamic pricing captures the true value of each room type, maximizing profitability and revenue potential for hotels.
Flexibility and Adaptability: Bar-level pricing provides the flexibility to adapt rates based on market conditions and competition, helping hotels stay agile and competitive.
Data-Driven Decision Making: Bar Level pricing relies on data analysis, enabling informed decisions based on market trends and customer behavior.
Enhanced Revenue Management: The automated nature of bar-level pricing reduces human errors in pricing decisions, leading to more efficient revenue management.
Benefits for Guests:
Fair Pricing: Guests pay prices that accurately reflect the value of their chosen room, ensuring fairness in the booking process.
Enhanced Experience: Guests can find options that align with their preferences and budgets, leading to a more personalized and satisfying stay.
Attractive Discounts: Dynamic pricing allows hotels to offer attractive discounts during off-peak periods, giving guests better rates for their accommodations.
Affordable Options: Flexibility in pricing enables guests to access high-quality accommodation at more affordable prices, maximizing the value they receive.
Increased Availability: As hotels adapt to changing market conditions with dynamic pricing, guests have a higher chance of finding availability even during busy periods, improving their chances of securing desired bookings.
BAR Level feature has become essential for hotels to thrive in today’s competitive landscape. By embracing this innovative approach, hotels can optimize their revenue, respond swiftly to market changes, and deliver value to their guests.
To know more about this feature, request/book a demo with our industry experts at email@example.com.
Hotel room pricing is one of the most essential but crucial aspects of Hotel Management. It is vital because you need to find the right balance between providing a luxurious experience and keeping your hotel affordable for your guests. In this blog, we will talk about why a hotel room pricing strategy is important, the steps of implementing it, and how it helps increase hotel revenue.
Importance of Hotel Room Pricing
Hotel room pricing is essential for hotels as it directly impacts revenue, profitability, and market position. A well-executed pricing strategy allows hotels to maximize its revenue by attracting guests. Additionally, pricing decisions contribute to a hotel’s market positioning, helping to establish its brand perception and differentiate itself from competitors. By leveraging a proper pricing strategy, hotels can achieve sustainable profitability and deliver value to the guests.
Essential Steps to Implementing Pricing Strategy
Developing an effective pricing strategy is important for hotels to optimize revenue and attract the right target audience. Before setting a hotel’s room price, some points should keep in mind like
Gain a deep understanding of your target audience
Analyze your competitor hotels’ room pricing
Understand your guests’ expectations
When you know all the answers, it will be easier to set the best room price for your hotel and make maximum revenue from it.
Pricing Strategies for Hotels to Increase Revenue
Competitor Based Pricing:
Looking at your competitors is a reliable way to measure your performance and market trends. By monitoring and analyzing competitors’ pricing strategies, hotels can gain valuable insights into the market and adjust their rates to remain competitive. However, it’s essential to note that competitor-based pricing should not be the sole determining factor. Hotels must consider their own costs, profitability goals, unique selling points, and target audience preferences to balance competitiveness and profitability.
Occupancy-based pricing is a dynamic pricing strategy where room rates are adjusted based on the occupancy levels of a hotel. This approach allows hotels to optimize revenue by aligning pricing with demand fluctuations. By leveraging the principles of supply and demand, rates can be increased during high occupancy periods to capture guests’ willingness to pay a premium. Conversely, rates can be adjusted during low occupancy periods to attract bookings and maintain occupancy levels. This approach helps hotels optimize revenue, manage inventory effectively, and stay competitive. By closely monitoring occupancy rates and implementing real-time pricing adjustments, hotels can maximize profitability.
This is an important factor to consider for setting the prices of the rooms available during holidays or any popular events time. Hotels can optimize revenue by capitalizing on high-demand periods while remaining competitive during slower seasons.
Upselling and Cross-Selling:
Implement strategies to upsell and cross-sell room upgrades or additional services to guests. Offer options such as premium room categories, add-on services like airport transfers or dining experiences, and promotions to enhance the guest experience while increasing revenue per guest.
Rate-parity strategy refers to a pricing approach where a hotel maintains consistent room rates across all distribution channels, including its website, online travel agencies (OTAs), and other third-party platforms. Rate parity aims to ensure that the hotel offers the same rates for the same room type and dates, regardless of the booking channel. By implementing rate parity, hotels can maintain transparency, avoid potential conflicts with distribution partners, and provide a consistent pricing experience for guests across all booking channels.
Effective pricing strategies are essential for hotels to achieve sustainable profitability and maximize revenue. By combining data-driven insights, competitor analysis, rate parity, etc., hotels can optimize revenue, enhance guest satisfaction, and establish a strong market position in the competitive hotel industry. In this scenario, Rate Shopper plays an important role for hotels. It is a powerful product that empowers hotels to stay ahead of the competition by providing valuable insights into market trends and competitor rates. By utilizing this product effectively, many of our customers optimize their pricing strategies, enhance revenue performance, and drive sustainable profitability.
If you have any further questions or require assistance with pricing strategies for your hotel business, we encourage you to reach out to our sales experts. They are available to provide guidance and support in setting up the optimal pricing structure for your needs. You can leave your inquiries here; our team will happily address them.
Travel planning for most people begin online. With a significant shift in traveller’s behaviour and expectations, hotels can no longer afford to take any risks when it comes to online visibility. With direct booking taking a momentum after the pandemic, metasearch has emerged as an important tool for hotels to attract guests to their website.
With more than 95 million unique monthly visitors and an average of 70% viewability, Trivago is one of the largest metasearch engines for hotels. It processes 4 million search results per day comparing 900000+ hotels information and pricing. An up-to-date profile on Trivago helps with appearance and makes a hotel stand out in its own ways, capturing maximum travellers attention.
It acts as a price aggregator where hotel room prices from various travel sites are shown, when a user searches for accommodation.
Trivago is one of the largest metasearch engine for hotels
Today, in our collaborative endeavor with HotelMinder, we will discuss increasing direct bookings with Trivago.
Why do Hotels Need to be on Trivago?
75% of hoteliers using Trivago have claimed it to be a relevant marketing channel for their hotels.
Trivago offers a platform to make an impression to your potential guests and attract them to your brand site for direct booking.
You can compete with OTAs by advertising your direct rates and save on booking commissions.
A property with a booking engine integrated with Trivago can receive direct bookings on its website while owning guest information.
Register Your Property on Trivago for Free!
Get started by creating your profile on Trivago Business Studio.
Enter your details like name, contact number, email address to create your profile.
Once the profile is ready, enter the name of the property in the search box to claim your listing and you are ready to go!
It’s very likely your property already has a listing on Trivago
The best part of listing on Trivago is that it follows the same process for registering any property: independent hotels / guest house / B&B / hotel groups or any other kind of accommodation. Plus, you can also claim and manage multiple properties from a single Trivago account.
What is Trivago Business Studio?
Trivago offers a marketing platform for independent hotels called “Business Studio”. It currently operates in 12 languages across 22 local platforms around the world.
This platform provides a number of apps to help manage profile’s content, monitor online marketing performance, track online reputation, analytics and promotions – with no charges or commissions.
The key benefits of using Trivago Business Studio are:
Make hotel profile management on Trivago easy and simple.
Increase your digital visibility by making Trivago your online marketing channel.
Monitor your online reputation by tracking ratings and reviews via “Guest rating app”.
According to Trivago’s research, 75% of registered hoteliers who regularly use Trivago Business Studio find Trivago to be a relevant marketing channel for their property.
How does Trivago work?
In simple terms, Trivago works on an e-commerce business model where the company provides services to the travellers via internet.
Most people picture Trivago as a platform that works with various booking sites including OTAs, hotel websites, along with hotel chains and groups comparing millions of accommodation deals to provide visitors the best match for their needs. But, it is a lot more than this.
This extensive company operates under 3 different business models:
Aggregator Business Model
Trivago works as an aggregator by collecting data of different suppliers including hotels, car rental services, flights, etc. Under this model, Trivago works by processing and fine-tuning the data collected to bring value out of it.
Categorizing the data under location, region, rates, and other criteria – Trivago presents it to the end user to assist them plan their travel.
Trivago recommends users the OTA with the best value
Advertiser Business Model
This model is the main source of revenue for Trivago. The company operates on the “Cost per Click” mechanism. Though listing your property on Trivago is 100% free, but simply listing it won’t help you get bookings. To get bookings, your hotel must be ranking on top few positions and this calls for running ads.
Trivago charges the hoteliers every time a user clicks on the advertisement. Displaying the best possible rate, it helps the hotel make its presence on the highest click-through-rate, increases the chance of receiving a booking and brings in revenue to both the hotels and its own channel.
Subscriber Business Model
This model of Trivago is for the Pro business users who agree to pay a subscription fee to avail the advanced features of the Business Studio. The PRO features help the hotels compete better with the likes and rankings of the property on popular Online Travel Agencies like Booking.com, Agoda, MakeMyTrip, etc.
The company claims that the hotels using the PRO package experiences 21% more clicks and 45% increased bookings in comparison to regular users.
Apart from this, Trivago also provides subscribers to showcase their listings through display advertising. The branded messages appear across trivago. Many properties use this feature to increase awareness and highlight special offers.
What is Trivago Rate Connect
With 500,000+ properties listed, Trivago’s business model provides your hotel a competitive edge over competitors with exclusive data, advanced marketing features and Rate Connect.
Trivago developed Rate Connect, an app that enables you to list your website rates directly on Trivago and pull in direct bookings via your hotel’s website.
All your hotel needs to have is a booking engine and a connectivity partner to be eligible to use this perfect blend of direct and indirect booking via Rate Connect.
Tripadvisor is one of the largest online travel portals and online aggregation tool offering hotel reviews, travel advice, reservations and more. For hoteliers, Tripadvisor is a metasearch engine offering powerful marketing possibilities with free and paid listings as well as Cost-Per-Click and Instant Booking functionalities. How to use Tripadvisor to its fullest extend? Let’s dive in!
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffet
One of the most valuable assets for any business is reputation and for the hotel industry, it’s even more critical.
While the world of travel and tourism is one of the biggest and flourishing sectors, survival in this world isn’t easy. With a new hotel opening up in the vicinity of every 10km or even shorter distance, hotel business demands visibility, exposure, amenities, and quality service.
That’s why Tripadvisor remains a key channel for a hotel. With over 1 billion reviews on its site, Tripadvisor is one of the most trusted travel research platforms for potential guests when they evaluate hotels. In this blog, we are collaborating with HotelMinderto unlock the power of Tripadvisor for Hotels.
Getting Started: What is Tripadvisor?
Started as a travel review platform, Tripadvisor is one of the largest online travel portals offering online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants. With over 463 million people visiting the platform every month to plan their trip and make bookings, it’s often the first place of research for various travelers.
Tripadvisor has been one of the early companies to enter into the Metasearch space with TripConnect. The platform acts as an online aggregation tool where they compile rate and availability of a property from different online sources and present it to the user in a consistent and user-friendly format. The site currently has a listing of over 1.4 million hotels, inns, bed and breakfasts and specialty lodging, as well as 842,000 rental properties.
While online travel agencies often dominate the metasearch advertising space, thanks to their budgetary allocation, it also gives hotels an opportunity to drive travelers to their website through effective campaign.
Tripadvisor for Hotels
With Tripadvisor’s Cost-Per-Click campaign, hotels can get spotlight on their direct rates and availability — and drive booking-ready travelers straight to their website’s booking page. Independent hotels can also take part in the campaign through Tripadvisor where their rates and availability will be displayed alongside those of Online Travel Agents (OTAs) directly on the property’s Tripadvisor listing in high-profile Price Finder results. Whenever a user clicks on the hotel’s direct listing, it will take them to the hotel’s official website (booking engine). Tripadvisor charges a “cost per click” fee whenever this link is clicked by the customer.
The Instant Booking feature is only available to users of USA, United Kingdom, Australia, Canada, India, Ireland, Malaysia, New Zealand Philippines, Singapore, and South Africa. Travelers in other countries will not see the Instant Booking option. With Instant Booking, potential guests get to see hotel’s live rates and availability on Tripadvisor. Hotels will be able to capture the bookings in real-time through its connectivity partner on a simple pay-for-stays commission basis.
Hotel Instant Booking on Tripadvisor
Benefits of Listing Your Hotel on Tripadvisor
Travelers use Tripadvisor to check the rank of the accommodation, while the accommodation owners list their property here to increase their hotel’s ranking. Let’s see how having a Tripadvisor profile is beneficial for a hotel:
It tells the travelers that your hotel exists at so and so location and lists out the amenities you offer.
It gives you the freedom to showcase your property the way you want by adding a description, pictures, etc.
Multiplying your online reach, it helps you empower your business by attracting more bookings.
Availing the advantage of promoting your brand, you can lure guests to visit your brand’s website and make a direct booking.
Engage with your customers and make them feel special by immediately replying to their reviews and offering them special offers.
The best of all, a Tripadvisor hotel listing is 100% free; but note that you will be asked to pay for a yearly business subscription for a direct link to your website and other various promotional options.
Steps to Add Your Business on Tripadvisor
Now, when you know the perks of listing your hotel on Tripadvisor, it’s time to check the process of listing:
Step 1. Join Tripadvisor
The first and foremost step is to create your account on Tripadvisor. Simply, click on the “Join” button on the upper right-hand corner and you are ready to go.
Step 2. Search for your hotel on Tripadvisor
The unique part of this platform is that anyone can create a listing on Tripadvisor: both hotel owners and customers.
So, as a business owner your next step is to type the hotel name in the search box to find if your property is already listed or not. If you are lucky enough to find your hotel name in the dropdown menu, then go to step 3 or else skip to step 4.
Step 3. Claim your business
If you find your hotel is already listed by a customer, then it is time to claim your business. Click on the “Claim Your Business” option below the hotel name and get started.
Remember, Tripadvisor allows only 1 listing per property. So, you won’t be able to create a new listing in the same hotel name and you need to claim your property proving you are the owner of it.
Claim your free Tripadvisor listing
Step 4: Request a listing
If you didn’t find your hotel name, then click on the “Request Listing” option below the search box to list your property on Tripadvisor. This will take you to a new page where you will be asked to enter your business information.
Step 5: Enter your information
Enter your business details: Business category, Name, Address, Contact no., when was the hotel started, and other property details. Remember, these details will be visible to every person searching for your hotel on Tripadvisor and will induce their decision to book a room in your hotel or not. Once done, your profile will be created on Tripadvisor.
Once done, you are all set!
Grab Travelers’ Attention with Amazing Photos on Tripadvisor
Graphics appeal to the eye much faster than the mind takes to decode the text! Listings with photos have a competitive advantage over other hotels not showcasing any pictures of their property. Adding high-quality images and videos not only gives the traveler a virtual tour of your accommodation but also increases your ranking on Tripadvisor website.
Research shows that the viewers spend more time scrolling through the profiles of hotels that have 30 or more property images than the hotels with less or no images. Let’s check out the Do’s and Do Not’s of Tripadvisor photography.
Do’s and Don’ts of adding photos to your Tripadvisor listing
Do use clear, original, high-quality images.
Don’t show your skills in graphic designing.
Do mix your pictures of different rooms, lobby, and other areas.
Don’t share downloaded pictures from Google.
Do upload pictures of different seasons and activities.
Don’t share confusing collage images.
How Does Tripadvisor Rank Hotels?
Tripadvisor’s ranking algorithm works on 3 simple elements: quantity, quality, and the recency of the reviews.
How many reviews are there on your profile? What is the average frequency of the reviews?
How relevant are the reviews? Whether guests are talking about the property/ service in the review or not
When was the last review received? Was it before the pandemic?
Tripadvisor Popularity Ranking Algorithm
A hotel business with consistently good reviews is considered to be a good property, and ranks higher on Tripadvisor with increased chance of receiving bookings. This is how reviews play a key role in deciding your rank on Tripadvisor.
Manage Reviews on Your Business Profile
Now when you have created your listing, entered business information, uploaded images and you have started receiving bookings also, it’s time to manage your bookings. Remember, reviews play a big role in getting you your next booking plus ranking higher on Tripadvisor. Nearly 72% of customers book their stay based on the reviews. Manage your reviews in 2 simple steps:
Ask for reviews
Start with asking your guests to share their experience of staying at your property. Do not hesitate! Request them to leave their feedback irrespective of whether it is good or bad. You may ask for reviews by word of mouth at the time of check-out and also send a review link via email.
Reply to reviews
Do not let any review go unattended. A thank you message to a good review increases the users trust on you and makes them feel special. Replying to a negative review is more important. Reason being it shows your guests that you value them and their feedback matters to you. This instills a sense of indirect trust and respect among the customer.
Optimize Your Listing on Tripadvisor
Listing your business on Tripadvisor is the first step to let travelers know about the existence of your hotel. But listing isn’t enough! You need to keep updating your details, upload latest images and most important of all keep a track of your reviews and customer feedback. It is a continuous exercise and should be part of your overall hotel marketing and distribution portfolio.
Expedia Group Member travelers tend to spend more, stay longer, and book more often than non-members. You can target these high-value guests by using Members Only promotions. Members Only promotions offer exclusive deals to over 100 million members across all Expedia Group sites.
Recent Expedia Group research tells us that discounts remain a compelling motivator for travelers looking to book, and they play an important role in fueling the return to travel.
65% of travelers said they use a pricing filter when searching on a travel booking website.
A room discount would make 50% of travelers more likely to book an extra night.
30% of travelers considering their first trip after the global pandemic will consider promotions and discounts when choosing their lodging options.
Why Expedia Member Only Deals?
While travelers are searching for discounts, designing a promotional strategy that delivers a strong return on your investment is more important than ever. Using a Member Only promotion is a great strategy to target your promotional offer to the best possible audience and improve your visibility in search.
Target High-Value Guests
Expedia Group members, on average, book twice as many nights and spend twice as much as non-members. They are also more frequent travelers. Over 60% of travelers in Expedia Group loyalty programs stated that they expect to travel several times a year.
Stand Out in Search Results
Each Member Only promotion receives an exclusive badge that helps you stand out in traveler searches. The Members Only badge adds additional visibility to your listing among your competitors in traveler searches.
Ready to Get Started?
Manage your Expedia Group Members Only promotions directly from RateTiger. Simply open the Promotions page and create your Member Only Deal.