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ITB Berlin 2024, held from 5 – 7 March, opened with a highly positive outlook for the future. The leading travel industry brought global trends, leading experts and the latest best practices to the ITB Berlin Conference 2024 under the subtitle “Pioneer the Transition in Travel & Tourism. Together“. 

ITB Berlin once again brought together industry leaders, innovators, and enthusiasts from around the globe to discuss the latest trends and technologies shaping the future of travel. Like every year, RateTiger by eRevMax exhibited at this world’s largest tourism trade fair, which was very successful.  

Let’s dive into the highlights of ITB Berlin 2024 and explore the impact of our presence at the event. 

“Pioneer the Transition in Travel & Tourism. Together” 

In 2024, ITB Berlin continued its legacy of shaping the future of the travel industry and restated its status as the premier global platform for business, innovation, and networking. The slogan of the ITB Berlin Convention, the industry’s leading think tank, is ‘Pioneer the Transition in Travel & Tourism. Together‘.  

With nearly 100,000 attendees, ITB Berlin 2024 exceeded expectations despite strike circumstances. More than 5,500 exhibitors from 170 countries occupied 27 exhibition halls.  

This year, around 3,200 accredited journalists from 103 countries and over 300 bloggers reported on ITB Berlin.  

RateTiger by eRevMax at ITB Berlin 2024 

Though the ITB Berlin is already over, the impact of Team RateTiger’s presence was unforgettable. It has already been 2 weeks since ITB finished, and the whole office is still discussing ITB Berlin (Internationale Tourismus-Börse Berlin). During this 3-day event, numerous visitors stopped by our stand. We met industry leaders and hoteliers through panel discussions and one-on-one meetings. By sharing insights, best practices, and success strategies, we helped cultivate a spirit of collaboration that will continue to drive the industry forward. 

A memorable moment occurred on Day 2 when we had the privilege of meeting with the Expedia team. It was a truly unforgettable experience for RateTiger by eRevMax, as the Expedia Group proudly awarded us the esteemed 2024 Elite Partner Status. This recognition is not only a testament to our dedication and hard work but also a milestone that we will treasure for years to come.  

We are truly grateful for the overwhelming response from clients, visitors, and friends during the event. Witnessing the buzz surrounding RateTiger products- Channel Manager, Booking Engine, and Shopper was inspiring. It was gratifying to hear how these tools have helped them effortlessly increase their revenue. Knowing that our solutions are making a positive impact and simplifying operations for our clients fills us with pride and motivates us to continue innovating and delivering excellence. 

Overall, the event proved to be a perfect platform for gaining insights into the latest advancements in artificial intelligence (AI) through the ITB Innovation Radar. It provided a valuable opportunity to explore the cutting-edge technologies shaping the future of the hospitality industry. Building on our success, we’re excited to adapt our products and strategies to match industry trends, ensuring continued growth in our business. 

Our Next Stop 

After a successful ITB Berlin 2024, team RateTiger will be glad to see you at the ATM Dubai: Visit us at Travel Technology Hall 4, Booth TT4102, held in Dubai from 6 – 9 to May 2024. 

See you soon… 

In today’s digital age, mobile devices have become integral to our lives, especially for travelers seeking convenience and easy booking. Expedia Group, a prominent player in the travel industry, has witnessed a significant uptick in mobile bookings, with an incredible 54% of their travelers utilizing mobile devices*. To tap into this burgeoning market, it’s crucial to set up mobile promotions effectively on Expedia Group. Let’s explore the effective option to enhance your presence on Expedia Group’s mobile platform. 

Promo API Integration  

If you’re looking for a seamless approach to setting up and managing mobile promotions on Expedia Group, integrating with the Promo API through RateTiger is the way to go. Follow these simple steps to get started: 

1. Log in to RateTiger account and navigate to the promotion management section. Choose the promotion type you wish to create, manage, or deactivate. 

2. Specify the target audience for your promotion by selecting mobile device users. 

3. Set the relevant parameters for the promotion, including booking dates, discounts, or any other restrictions. Once all details are defined, submit your promotion, and it will be activated for mobile users on Expedia Group. 

Get Started Today! 

Don’t miss out on the opportunity to capture the attention of Expedia Group’s vast mobile user base.

Log in to RateTiger now and embark on a journey to create enticing mobile-only promotions for Expedia Group travelers. By employing these options, you can enhance your visibility and drive bookings among the growing community of mobile-centric travelers. 

*Based on Expedia Group internal data, 2023 

As the trend of global travel gains momentum, there’s a remarkable opportunity to capitalize on the increasing number of international guests. Whether you are interested in entering emerging markets, enticing visitors from specific countries, or growing your revenue by offering targeted discounts, the solution, known as Country Rates, is here to cater to your needs.

Why Country Rates?

The Country Rate stands out as one of the most impactful pricing solutions for your property. This specialized tool enables your property to extend specific pricing to guests from designated countries and regions.

Notably, nearly 70% of the initial summer searches on the Booking.com platform are focused on international accommodations.

Properties can capitalize on this heightened demand and ensure revenue by providing targeted discounts to international travelers, who tend to book earlier and exhibit fewer cancellations.

How do Country Rates work?

Country Rate is a feature used by hotels to establish specific room rates tailored to different countries. It serves as a means to provide special pricing or discounted rates to guests from targeted markets.

The discounted rate is exclusively visible to users accessing the Booking.com platform from the countries or regions properties have chosen to focus on. While a minimum discount of 5% is mandatory, properties possess the option to offer a more substantial discount if they wish.

This discount is applicable to all rooms and rate plans within a property, and it synergizes with discounts associated with the Genius program, as well as any other promotions they have configured (except for the Mobile Rates or Limited Time Deal).

Properties retain the capability to allocate up to 30 blackout days per calendar year, during which the discount will not be applicable.

Country Rate’s Global Validity

It’s important to be aware that country rates might not be accessible in specific countries due to prevailing legal or commercial constraints. Kindly take into consideration this limitation when considering the implementation of country rates for your property’s pricing strategy.

What are the Advantages of Offering Country Rates?

• Secure revenue by targeting international travelers
• International customers tend to book early and cancel less.
• Sell your rooms in advance by offering special prices during the festive season.
• Boost your visibility on Booking.com.

Offering Country Rates on Booking.com provides an array of benefits, including assured revenue, improved booking patterns, and amplified visibility, all of which contribute to a more strategic and successful approach to your property management.

Navigating to the Promotions tab, you can seamlessly establish Country Rates on Booking.com from your RateTiger Dashboard.

Read here to learn about Country Rates and how to set them to your existing room rate plan.