Unveiling RateTiger’s Latest Innovation at ATM: A Conversation with RateTiger’s Product Owner

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Conversation about RateTiger's Latest Innovation
RateTiger by eRevMax – a leading provider of hotel revenue management solutions welcomes you to a recent interview conducted by the marketing team. With ATM – Arabian Travel Market in Dubai just around the corner, we’re excited to speak with Alin Lazar, product owner at RateTiger, about the upcoming innovation that the company will be announcing at the tradeshow. As hoteliers continue to face challenges in the industry, the latest development promises to automate pricing distribution while balancing occupancy and price.
In this interview with the marketing team, we’ll be talking about the benefits of this new innovation, its impact on hotel revenue, and its user-friendliness.
So, let’s dive right into this exciting conversation!

Marketing: As the product owner, you’ve mentioned that a new innovation has been developed, and it’s set to be announced at ATM. Could you give us a sense of what benefits this innovation would bring to our users once it’s revealed at the show?

Alin: Unfortunately, my lips are sealed when it comes to the specific details of our upcoming innovation. But what I can tell you is that we’ve been working on an automation tool that will make hoteliers’ lives a whole lot easier. Think of it as a magical price distribution engine that automates the process, allowing hoteliers to strike the perfect balance between occupancy and price. And the best part? It’ll even get rid of those pesky Excel spreadsheets that are a thorn in everyone’s side.

We’re thrilled to report that our beta testing has been a success. We’ve got some seriously happy hoteliers on our hands. We can’t wait to unveil this innovation to the world at ATM and see the positive impact it’ll have on the industry.

Marketing: It sounds like this innovation has the potential to make a big difference for hoteliers. It’s something that would automate the process and help with price distribution, but what about the impact on revenue? Could you speak to whether this innovation has the potential to positively impact a hotel’s revenue?

Alin:  Definitely! With this innovation, hoteliers will be able to automate the price distribution process and achieve a better balance between occupancy and price. This can lead to increased revenue and profitability for hotels, and for example, what we’ve seen during the beta testing was an average of 4% revenue increase.

In today’s fast-paced industry, time is money, and hoteliers who are able to save time by automating their processes can gain a competitive advantage. By automating the pricing process and eliminating the need for manual monitoring of occupancy, hoteliers can also focus their efforts on other areas that can drive revenue as well, such as guest experience and marketing.

In short, automation and revenue go hand in hand, and this innovation has the potential to help hoteliers achieve their revenue goals while also saving time and resources. We’re excited to see the positive impact it will have on the industry.

Marketing: From what you’ve shared so far, this innovation sounds like it has the potential to make a big impact for hoteliers. But I’m curious about how user-friendly it is. Can you speak to the user experience and whether the tool is intuitive and easy to use?

Alin: Absolutely! Our design team deserves a round of applause for creating a user-friendly and intuitive interface that even a kid could use…

We’ve worked closely with hoteliers to make sure that the tool addresses their pain points and helps them optimize their pricing distribution strategy.

Overall, we’re confident that this innovation will help hoteliers increase revenue while saving time and headaches. And with its user-friendly design, hoteliers can spend less time managing their pricing strategy and more time doing what they do best – creating unforgettable guest experiences.

Marketing: This innovation sounds really exciting! Are there any new features or updates that you have planned for the future to make RateTiger even more useful for hoteliers?

Alin: Sure, our focus is on further automating the pricing and distribution process, increasing visibility, and removing manual processes wherever possible while further expanding our CRS capabilities.

We’re working hard to ensure that hoteliers can connect with new channels seamlessly, making it a simple drag-and-drop process. Our ultimate goal is to eliminate the need for hoteliers to even go to any extranet at all, freeing up more of their time to focus on providing the best possible guest experiences.

So, while I can’t provide any specific details at this time, rest assured that we’re constantly working to improve our innovation and provide the best possible solutions to our customers.

Marketing: RateTiger will have a stand at ATM in Dubai this year. What are your expectations for the show? Also, if you don’t mind me asking, which days are you planning to attend? 

Alin: Well, you know what they say about travel shows – it’s all about the free swag! But in all seriousness, we’re excited to be here and showcase our innovation. As for which days I’ll be here, let’s just say I plan to make the most of the free coffee on the first and second days, but my team will be at the show all four days, and I’m sure they will be happy to meet hoteliers to discuss and understand their technology needs. I’m looking forward to connecting with hoteliers and our colleagues from the industry

Marketing: I wish you a successful time at the show!

Alin: Thanks!

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