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Muscat Express Hotel's Revenue Rises with RateTiger's BAR Level Feature
3
Star Property
85
Rooms
24 hours
Room Service
Story of Muscat Express Hotel
Muscat Express Hotel, a prominent 3-star luxury hotel located in the heart of Muscat, Oman, has achieved remarkable revenue growth through its strategic partnership with RateTiger Channel Manager. Leveraging the innovative BAR Level feature, the hotel transformed its revenue management strategy, resulting in impressive outcomes and establishing itself as an industry leader.
It offers a haven of luxury and comfort for both business and leisure travelers seeking a memorable stay. This 3-star hotel showcases a collection of elegant and spacious rooms and suites well designed to provide ultimate comfort and relaxation.
Challenges Faced
Manual Processes
Muscat hotel struggled with manual rate, inventory, and restriction management across various online distribution channels, leading to inconsistencies and errors.
Time-Consuming Updates
Updating rates and inventory across multiple platforms consumed valuable time for the reservation team and delayed responses to market changes.
OTA Reliance
The hotel heavily depended on Online Travel Agencies (OTAs) for bookings, leading to high commission costs and reduced profitability.
Where did they find the Solution?
Muscat Express Hotel addressed these challenges through a comprehensive strategy involving RateTiger Channel Manager and its innovative BAR Level feature. RateTiger's Channel Manager provided a centralized dashboard for efficient rate, inventory, and restriction management across all connected online channels, reducing manual efforts and ensuring consistency. BAR Level feature enabled the hotel to dynamically adjust room rates in real-time based on market demand, competitor rates, and other essential factors, enhancing revenue potential.
By optimizing pricing and maintaining an active online presence, the hotel aimed to reduce reliance on OTAs and encourage direct bookings.
Results Achieved
Revenue Growth
The hotel experienced a remarkable increase in Revenue Per Available Room (RevPAR) due to optimized pricing strategies aligned with market demand.
Direct Bookings Surge
The implementation reduced dependence on OTAs, leading to a surge in direct bookings, enabling the hotel to retain a higher portion of its revenue.
Operational Efficiency
Manual errors were eliminated through seamless integration, streamlining operations, and saving valuable time for the reservation team.
Enhanced Guest Experience
The improved revenue allowed the hotel to invest in guest services and amenities, enhancing the overall guest experience and loyalty.
What Our Client has to Say
“We have witnessed an increase in revenue since using this feature. Our reservation team sometimes hesitates to make rate changes, particularly during late hours, but with the automated system following instructions and logic, we can make confident decisions that benefit our business. The feature has significantly reduced our manual effort. Proper rate management maximizes revenue and helps us maintain our reputation. In our 3-star hotel with limited human resources, the feature has minimized the workload. What used to take us 3 to 4 hours to manage prices now only takes 15 to 20 minutes.”
General Manager of Muscat Express Hotel