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Al Safir Hotel & Tower Found its Perfect Hotel Technology Partner with RateTiger

24-hour

business center

193

stylishly designed deluxe rooms

4 Star

Luxury property

The Story of Al Safir Hotel

Located in the heart of Bahrain's vibrant Juffair entertainment district, Al Safir believes in providing every guest with a stay of royalty. The property features 193 stylishly designed deluxe rooms, suites and apartments. Al Safir manifests a legacy with the motive of “service before self”.

Al Safir is a modern luxury hotel known for providing unmatched guest service without compromising on warmth and quality. It is the gateway to a spectacular location that offers exotic experiences, cozy hospitality and a stay for royalty.

It is proud to be the first hotel in the Kingdom of Bahrain to be awarded Six Sigma Certification & three ISO / IMS certificates.

At the same time, they knew they needed a Hotel Channel Manager, Booking Engine and other hospitality solutions to handle the flow of online bookings. So they were looking for unified hotel management software and service provider. Hence, they decided to switch to RateTiger- hotel management solution provider.

What were the Constraints?

E Distribution

The hospitality industry is undergoing a significant change in how it works with the advent of digital technology and the internet. As online booking became the norm, Al Safir realized that they needed to increase their online presence, optimize their website for search engines, and target social media and other digital channels to reach potential guests.

Multi-way Connectivity Solution

Hoteliers struggled to manage reservations from various sources because there was no connection between their PMS (property management system) and the website. They were looking for a solution to simplify their struggles with managing reservations from multiple platforms.

Here’s What Really Happened

With RateTiger's integrated technology solution, Al Safir was poised to attract this influx of tourists and had all the tools to capture and manage this demand via the website and OTA channels.

Now they were able to validate room rate accuracy across all channels by analysing competitor room rates and price positioning across multiple hotel websites, metasearch, and online travel agencies (OTAs).

Results Achieved

4

Instant Rate and Availability Update

With the instant automated update of rates and availability across all channels, they got their way to speedy updates: the key to a winning sales strategy.

1

Connectivity

The ability to connect PMS to all distribution channels has allowed the team to make faster updates across all channels and better manage room rates and availability.

Group 1940

Room Price Decision

Stay in tune with market rates by keeping a tab on competitors' prices with Rate Shopper. This helped them take smart pricing decisions with room rate analysis.

3

Boost Direct Bookings

Reduce dependency and increase sales and revenue by increasing the number of direct bookings. It helped them maximize direct bookings with minimum risk and effort.

What Our Client has to Say

“We have been using RateTiger Shopper for rate benchmarking as well as to maintain rate parity. We save a lot of time as we can make pricing decisions by reviewing the on-demand rate reports. It’s important to ensure that our rates remain competitive in the market and to have the benefit of maintaining rate stability during high and low periods to increase demand. RateTiger Shopper makes it possible for us to optimize our pricing strategy through effectively responding to the dynamic changes in the market,”
Mr. Retheesh Kumar
General Manager, Al Safir Hotel & Tower.